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HOOPER and PULSE AGREE:
CLINIC (Cont'd from p. 67)
WPON PONTIAC
DOMINATES THIS IMPORTANT PART OF THE DETROIT METROPOLITAN AREA
H.U.R.
WPON
(Top row: 6 A.M. — 1 2 Noon) (Bot. row: 12 Noon — 6 P.M.)
PULSEJAN. '59
WPON B C D
7 A.M. 12 P.M.
39
24,1
11.9
10.0
12 P.M. 6 P.M.
46.5
14.0
8.1
5.4
HOOPER -MAY '58
WPON
PONTIAC, MICHIGAN
CONTACT VENARD, RINTOUL & MCCONNELL, INC.
For
Results
In Lansing
Mich. . . . it's
910
NBC • CHANNEt 10
WILS,
SIUOHJS IN lANSING
t 1 JACKSON
Jiooo v.._iisl BAme CHEEK
........
^ — ^ irNIOUl A MCCONNEU INC
25.3
37
17
14
10
oo
23.3
30
17
16
9
9
you will prefer a place that is comfortable and relaxed. Where the food is excellent. And the service perfect. This is why so many particular people, when they fly to Europe, choose B.O.A.C., British Overseas Airways Corporation. If you are used to the courteous attention of a top-flight dining room staff, you'll feel quite at home in the cabin of a B.O.A.C. jetliner. You'll find the Britishtrained stewards and stewardesses schooled to give the individual attention you expect. Whether you travel Economy Fare, Tourist or First Class... B.O.A.C. cabin-staff are specia.My trained to look after you. And look after you they do ! So remember, if you like fine service and extra comfort when you fly, always insist your Travel Agent books you B.O.A.C, on the planes of British Overseas Airways Corporation! 1 he ail lint and its agency are also counting on this international approach to help counteract the impression they believe is prevalent in the public mind that BO.\C is pinely a British-based airline. Evidently, according to Mr. King, people think of BO.\C for U. S. to Great Britain flights, but sometimes forget that the company flies all ()\er the world as well.
Highway to the World does not confine itself to classical music and likes to contrast not only several nations in the same half-hour, but also several types of music.
It also tries to maintain a lively, informal pace and often adds a touch of humor to the commercials, according to Mr. King.
"We are avoiding as best we can the didactic musical travelogue," he asserts, "and hope we are appealing to the curious, expansive minds of the better educated, better heeled .Americans who our research shows do much of the international traveling we sell." • • •
OPPORTUNITY FOR A SALES
REPRESENTATIVE
U. S. RADIO now has need for a national sales representative. If this man has a proven sales record, lives or could live in New York, is willing to travel, and welcomes the challenge of building a sales organization, he should write U. S. RADIO with full information about himself and his experience.
WRITE:
PUBLISHER U. S. RADIO 50 West 57th St. New York 19, N. Y.
68
U. S. RADIO • October 1959