U. S. Radio (Jan-Dec 1959)

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mantle of spot National spot has become a full fledgecJ BASIC medium, each year enveloping more and more of advertisers' total marketing strategies. And for the best of reasons: the spot medium best enables you to concentrate advertising in markets where opportunities are greatest for your product category. and at the same time, bolster brand weaknesses in specific cities. H-R too, has acquired a new mantle — the TOTAL SERVICE policy, which assures represented stations that a variety of research, promotion and programming services are at work building future sales — both national and local Television. Inc. ^fl^^K AJi JLv Reprexinitatires "We always send a man to do a man's job" New York Chicago San Francisco Hollywood Dallas Detroit Atlanta Houston Netv Orleans Des Moines • # t 0