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HOMETOWN, U. S. A.
STANDARD
Super
SOUND EFFECTS
\Noiv avullahle exclusively through
MP-TV SERVICES INC.
An affiliate of _ ^_
'IQ^
Santd Monica Blvd. Hollywood, California
Tlif .'icc^'ptetl leader for 2'* years. STAXnAKD KAPIO SUPKR SOl'M) KKFI-X'TS. JIXCI.KS, AND COMMKKCIAL AIDS. ;ire now added to Radio Heoorders AUDIO AIR CIIKCK for ii com plete service to broadcasting and allied industries
CCA TREMENDOUS SUCCESS
111 ;i letter to I'liil I'cttTsoii, Eastern Division M;niaoer of CCA, Jim Delbridge. Co III in e r c ia I Manager of WBTA, Batavia. New York said: "that the resiili ol WBTA's fiisi ( ( \ ( a III ]) a i g II was a liemendous sntcess; CI Ii e n t s were happy, the Women's C 1 ii h s . and n a t II r a 1 1 \ WBTA, too.
"We are lookiiii; forward to our second Ciainpaign about January, and an even 1 than the first.
"CC.\ will make money for you, and give you a premium Community Service program at the same time — every timel"
COMMUNITY CLUB AWARDS
20 E. 46th Street
New York 17, N. Y. Phone: MU 7-4466
Jim Delbrldge
radio
• SAVINGS AND LOAN '
Humboldt Federal Savings & Loan Association, Eureka, Calif., ran a week-long saturation campaign promoting its sixth anniversary open house party over KINS. It then continued the drive throughout the three-day event. KINS prepared four musical jingles as lead-ins for all announcements of the saturation schedule, which included 10 one-minute announcements daily and 15 time-weather signals daily, according to the station. The bank awarded cash prizes, and also offered premiums for new savings accounts opened. The station states that the bank received 842 new accounts in three days. Humboldt Federal has ordered 56 announcements a week, says KINS, for the remainder of the year.
I
CAR DEALER
Gallagher Motors, London, Ont . , ran a four-day teaser campaign followed by a three-day spot promotion for its used cars over CFPL. From Sunday through Wednesday, the firm used 10 teasers per day. The spot portion featured 10 per day, Thursday, Friday and Saturday, with remote broadcasting for three and one-half hours on Friday and 11 and one-half hours on Saturday. The station reports that the total advertising cost was $790 and the car dealer sold 78 cars on Friday and Saturday.
HOME BUILDER
I
Perfection Homes, a pre-f abricated home building company in Shenandoah, la., recently ran a onemonth campaign over KMA promoting its new concept, "panelization. " The 30-day promotion featured 40 spots and resulted in over 500 inquiries and nearly $500,000 in pending business for the company, according to the station.
MOWER DISTRIBUTOR
Doubleday Hill Electric Co. used 60 announcements during a four-week campaign over WMAL Washington, D. C, to promote Sunbeam mowers. Aimed at the housewife audience, the promotion centered around the station's daytime program. At Home With the Strongs , heard from 10:10 a.m. to 3 p.m. WMAL states that Jerry and Jimma Strong sold 884 mowers in one month — 623 Sunbeam Electric Mowers and 261 gasoline powered Sunbeams.
74
U. S. RADIO • October 1959