U. S. Radio (Jan-Dec 1959)

Leslie C. johnson. vice-president and general manager of WHBF Radio and TV looks over . . . Letters of GOOD WILL— 34 years in building — a productive PLUS for WHBF advertisers. STRONG a PRODUCTIVE FROM DEEP ROOTS WHBF CD«irin{Wesma llliiiisEistira Im . RADIO t TELEVISION THEY KNOW WDBJ RADIO HAS REAL SALES POWER PAXTON C. lUDCE Vice-President, Roanoke Div. THE KROGER COMPANY "We've used WDB) Radio for twenty years and have found it to be a productive medium." R. E. FOUTZ Secretary-Treasurer and Manager ROANOKE GROCERS. INC. "Our quarter-hour morning program has paid handsome dividends over a 6-year period— reaches homemakers we want to sell." F. W. JOSEPH District Superintendent COLONIAL STORES, INC. "WD6| Radio has done a fine job helping us to build customer acceptance since our entry into Roanoke's competitive market 5 years ago." report from networks ► CBS: A nc'iwoik profit lor tlic final (jiiartcr of f!)5f) was aiinoimcecl l)y Arthur l^IiiH Hayes, CBS Radio president, at I lie sixth annual convention of the ( ,HS Radio Affiliates Association held last month in New York. He also indicated that "willi ilie Iiealtliful economic climate restored Ijy the Program Consolidation Plan, the network could make money in 1960." CBS Radio contracted for 2r)-week sales totaling more than .f5 million, according to George (. Arkedis, sales vice president. According to Mr. Arkedis, Gariy Moore on Radio, which began on Septeml)er 28, and Arthur Godfrey, who returned to radio on the same date, are sold out. Eighteen sponsors have signed for ArtlniY Godfrey Time for the 26week perioil, with contracts coming to more than $3 million. These are: Curtis Circulation Co.; Sara Lee Kitchens: Niagara Therapy Afanulacturing Corp.: Kellogg Co.; Milner Products Co.; U. S. Plywood Corp.; Sandura Co.; Borden Co.; Campana Sales Co.; General Electric Co.; Clairol Inc.; Bristol-Myers Co.; fielene Cm tis Industries Inc.; Hartz Mountain Products; Mutual of Omaha: Sweets Co. of America; Alcoa, and Puritron Corp. The Garry Moore show's sponsors are Niagara Therapy and Amana Refrigeration Inc. ► NBC: A total of $600,000 in net sales was received by NBC Radio last month, according to William K. McDaniel, NBC Radio network sales vice president. The sales were highlighted by the entry into network radio of Renaidt Inc. This firm has one-quarter sponsorship of News on the Hour for 13 weeks, as of September 28. Other sponsors include: MarionKay Products Co., which purchased a schedtde of announcements on Alex Dreier-Man on the Go; Florists Telegraph Delivery Association, buying participations on News on tlie Hour, the Alex Dreier show and Monitor; Church & Dwight, which will have one-quarter sponsorship of N'exvs on the Hour, foi' six weeks starting Octofjcr 12, and Siinswect Cirowers Inc., whidi ordered an eight-week schedule of annoimcements lieginning January 4, I960. ► ABC: ABC Radio reports that recent new sponsors include Watchmakers of Switzerland, for 13 five-minute segments of Brealifast Club running from October 7 to October 23; SchoU Manufacturing Co., buying 18 Breakfast Club segments from Septemljer 16 until Novemljer 27; Profit Research Inc., for 52 weeks of Sidney IValtoij's Seven Little Books, beginning September 19 (.A.BC Pacific Coast Regional Network) , and Merit Plan Insurance Co., for 52 weeks of William Winter-News, beginning September 14 (ABC-PCRN). ► MBS: At the Mutual Broadcasting System's regional meeting with owners of affiliated stations, held last month in Atlanta, Ga., the owners reported increased station time sales, which were attributed to the network's news plus low-option-time operating formula. MBS President Robert F. Hurleigh states that the general purpose of the meetings is to provide exchanges of owners' views and experiences for the ultimate gain of all attending. This first meeting brought together owners of 131 MBS affiliates from Georgia, Florida, Tennessee, North Carolina, South Carolina, Alabama, Arkansas, Louisiana and Mississippi. The second meeting is being held October 15 in Philadelphia for the benefit of the station owners in the mid-Atlantic and northeast areas. In affiliation news, KIOA Des Moines joined Mutual at the end of last month; WNTA Newark, N. J., became a special affiliate for news and special events; WNSAf Valparaiso, Fla., joined on Oct. 5. • • • UfnD I CBS RADIO if IIDU Roanoke, Virginia AM . 960 Kc. . 5000 wafts FM . 94.9 Mc. • 14,000 watts j^.. ■ I'C rURS, CRII I IN, WOODWARD, INC. National Reprt'Se»tath ej 82 U. S. RADIO • Ottober 1959