U. S. Radio (Jan-Dec 1959)

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Lwi*"" * V p. — — ^^Li'Sg^ •WESTERN r^, *yPQ (,nj» ^h^^ PD=HOLLYWOOD C»LH f l^j-^' W ^'Uf Jin JOHK BUin *M) co= Ulscioui J£r "' """ ' 'yy tint^ <T STARTtO «ITM « KISS. Ok I ^ ■VU nun THUTAE ST«TtD TM»T I C|if<j|-_^^ Ir HE«OW£H»L SUCCESS. THtf M«V£ t »f / '#|| yy</»«» * TICKETS *$ CO«IP»RtD TO »» »V£» TOf RATED PICTURES. ROCMIW tut ncr.m, COHDITIOI OF THE RICTUftt WERT N (to fit* ■ diMicu TM^T iCM nw-^...-,^ SUCCESS. THtf MOVE Mlt . , TICKETS AS COMPARED TO AN AVERAGE OF $4*000 FOR ffTHi TOf RATED PICTURES. MR ROCHI N ATTRIBUTZ8 fwi SOLD CONDITIOI OF The PICTURE VERT eErilllTElV TO «ADIO. REBARDS' BOB PUIWeLl PRESIDED »» fiERERAL It really started with a sound decision, by MGM and its agency, Donahue & Coe — the decision to launch "It Started With a Kiss" with the tremendous action-power of a Blair Radio Spectacular. MGM put the selling-load squarely on the Blair Spectacular. It was the only radio used — the only new element added to normal introductory advertising. Box-office response was boffo. Variety headlined: Kiss Hotsy in Philly — Socko in L.A. — Luscious 46 G in Chi. Like MGM, advertisers in many fields have discovered this simple fact: BLAIR STATIONS SELL. Through applied audience-research, they have intensified the elements that give radio its real selling-power. To give any promotion a jet-powered start, schedule a Spot Radio Spectacular on Blair Stations. Ask your John Blair man to outline the procedure — and the profit-potential. for instance Blair Stations Sell and these are the BLAIR STATIONS: and Company National Representative of Major Radio Stations New York WABC Chicago.... WLS Los Angeles KFWB Philadelphia WFIL Detroit WXYZ Boston WHDH San Francisco KGO Pittsburgh WWSW St. Louis KXOK Washington WWDC Cleveland WHK Baltimore WFBR Dallas-Ft. Worth KLIF KFJZ Minneapolis-St. Paul WDGY Houston KILT Seattle-Tacoma KING Providence WPRO Cincinnati WCPO Miami WQAM Kansas City WHB New Orleans WDSU Portland, Ore KGW Denver KTLN Norfolk-PortsmouthNewport News WGH Louisville WAKY Indianapolis WIBC Columbus WBNS San Antonio KTSA Tampa St. Petersburg WFLA Albany-Schenectady-Troy.WTRY Memphis WMC Phoenix KOY Omaha WOW Jacksonville WMBR Oklahoma City KOMA Syracuse WNDR Nashville WSM Knoxville WNOX Wheeling-Steubenville WWVA Tulsa KRM8 Fresno KFRE Wichita KFH Shreveport KEEL Orlando WDBO Binghamton WMBF Roanoke WSLS Bismarck KFYR