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REBARDS' BOB PUIWeLl PRESIDED »» fiERERAL
It really started with a sound decision, by MGM and its agency, Donahue & Coe — the decision to launch "It Started With a Kiss" with the tremendous action-power of a Blair Radio Spectacular.
MGM put the selling-load squarely on the Blair Spectacular. It was the only radio used — the only new element added to normal introductory advertising.
Box-office response was boffo. Variety headlined: Kiss Hotsy in Philly — Socko in L.A. — Luscious 46 G in Chi.
Like MGM, advertisers in many fields have discovered this simple fact: BLAIR STATIONS SELL. Through applied audience-research, they have intensified the elements that give radio its real selling-power.
To give any promotion a jet-powered start, schedule a Spot Radio Spectacular on Blair Stations. Ask your John Blair man to outline the procedure — and the profit-potential.
for instance
Blair Stations Sell
and these are the BLAIR STATIONS:
and Company
National Representative of Major Radio Stations
New York WABC
Chicago.... WLS
Los Angeles KFWB
Philadelphia WFIL
Detroit WXYZ
Boston WHDH
San Francisco KGO
Pittsburgh WWSW
St. Louis KXOK
Washington WWDC
Cleveland WHK
Baltimore WFBR
Dallas-Ft. Worth KLIF
KFJZ
Minneapolis-St. Paul WDGY
Houston KILT
Seattle-Tacoma KING
Providence WPRO
Cincinnati WCPO
Miami WQAM
Kansas City WHB
New Orleans WDSU
Portland, Ore KGW
Denver KTLN
Norfolk-PortsmouthNewport News WGH
Louisville WAKY
Indianapolis WIBC
Columbus WBNS
San Antonio KTSA
Tampa St. Petersburg WFLA
Albany-Schenectady-Troy.WTRY
Memphis WMC
Phoenix KOY
Omaha WOW
Jacksonville WMBR
Oklahoma City KOMA
Syracuse WNDR
Nashville WSM
Knoxville WNOX
Wheeling-Steubenville WWVA
Tulsa KRM8
Fresno KFRE
Wichita KFH
Shreveport KEEL
Orlando WDBO
Binghamton WMBF
Roanoke WSLS
Bismarck KFYR