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WPTF
Raleigh-Durham
has Greater
Food SALES
than the 12th Metropolitan Market
28th Radio Market WPTF $541,043,000
28th Metropolitan Market $193,673,000
12th Metropolitan Market $479,519,000
NATION'S 28th RADIO MARKET ^
time buys
Arnold Bakers Inc.
Agency: Kudner Agency Inc., New
York PkkIiki: HRKAI)
Siip|)IenuMitiiig iis regular schedule ol radio, the (onipany is adding an extra measure ol air time in selected areas to continue through November. Daytime Irequenties of 15 to .H5 announcements a week are being used. Mai Nfunay is iimel)uyer.
J. Colonna Bros.
.Agency: Gardner Advertising Co., New York
i>r()duct: }. COLONNA PARArKSAN CHEESE f. COLONNA BREAD CRl'Mns
On the nieiiu loi ladio stations lioni New England lo the MasonDixon line is a scli'jdule ol one-minute ainioinicements at the rate ol 10 to 15 jjer week for eight weeks. The campaign, whirh started Octofjer 2\, is presently on ilic aii in Boston, Alljany, Hartlord, liidtalo, Rochester, Syracuse, Philadelphia, Baltimore and Washington. D. C. Timei)uver is Vir<>inia Binke.
Garrett & Co.
.Agency: MacAhinus, John -l Adarns
Inc., Neiv York Product: VIRGINIA DARE
WINES
With a tip of the glass to radio, the company is engaging in an eightweek campaign (10 weeks in Minneapolis and Milwaukee) in 17 markets that will carry into mid-December and the pre-Christmas social season. In some markets air time is being used to introduce Virginia Dare Royal wine; in all cases emphasis is on the siiitability of wine for all occasions. Frequency averages 75 announcements per week via oneminute ET's. Miss Paide Shapiro is timebuyer.
Hamilton Watch Co.
Agency: N. W. Ayer ir Son hu ..
Philadelphia Product: ELECTRIC: WATCH
Frankly catering to a selective UKuket of "upper incomes," Hamilton is suggesting this expensive gi t item to audiences of 100 goo l music stations (am as well as fm) in 85 markets in an eight-week campai-jn xvhich runs until December 1<S. In areas not re.jched i)v qualitv nnisi( outlets, the company is timing its announcements for news and /or weather adjacencies, chicflv in morn ing periods. This is Hamilton's third year of radio usage, its second campaign concentrating on good music stations (tlie first was conduc ted last sjjring) . Derrick Dyalt is lime!;uyer.
Mentholatum Co.
Agency: /. Wnllcr Thompson Co..
New York Product: COLBAN TABLETS
-A special campaign in the York Harrisburg, Pa., and Fort Wayne. Incl., markets is now underway. Its outcome may predicate further radio moves by this product. Nancy Smith supervises the timebuying.
Mentholatum Co.
Agency: /. Waller Thompson Co.,
New York Product: MENTHOLATUM
DEEP HEAT RUB
To stimulate sales circulation in about five major markets, the product is taking to the air with sattuation schedules ranging from 13 to 26 weeks, depending on the mirket. The campaign starts this month in three areas; it was launched earlier in two locations. Nancy Smith supervises the timebuying.
(Cont'd on p. 10)
50,000 WAHS 680 KC
NBC Alliliate lor Kaleigh Durham and Eailerry North Coro/ino R. H. Mason, General Manager Gus Youngsteadt, Sales Manager
PETCRS, GRIFFIN, WOOOWARO, INC.
Notpono/ ffeprejenfofivei
U. S. RADIO • November 1959