U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
000824
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Audience How much money did you spend for food and groceries in the past seven days? WWDC Homes Total Sample % WWDC above or below Total Sample Less than $21 21.4% 26.9% -20.S% $21-$29 29.4% 32.4% 9.3% $30-$39 37.8% 31.0% + 21.9% $40 and over 11.5% 9.7% + 18.6% What kind of people are WWDC listeners? We know from PULSE rating surveys that they give us the greatest total share of audience in the Washington, D. C. metropolitan area. But we wanted to know more about them personally— so we had PULSE do a special Audience Image Study. The profile that emerged is most revealing. Take the matter of groceries. 215,763 WWDC homes spend S30 or more a week for food . . . 40.5% above the total sample average. Doesn't this give you food for thought? (Next month: TRAVEL). WWDC Radio Washington . . . the station that keeps people in mind 14 REPRESENTED NATIONALLY BY JOHN BLAIR & CO. U. S. RADIO November 1939