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BEST SELLER IN HOUSTON . . .
Americon Airlines American lomb Council Armour Company
Arthur Murray Bal.er'5 Horr Tonic Ben-Goy B C
Blockberry Julep 0„ic|<,oi|
Blue Crosi BorcJen's Evaporoled Milk Bromo-Seltzer Busch Bovorian Beer Cadillac Cornel Cigarettes Champion Sparic Plugs Chevrolet Cook Book Bread Cream of Wheol Dosh Dog food Economics labs Evereody Batteries folstoff Brewing feenomint and Chooi folger's Coffee
Ford Cars ford Trucks Gillette Sofety Rozor Hormel Packing Co.
Hostess Oonuts Jones Blair Paints Kuhn Paint Compony lodies Home Journal lone Stor Beer Mercury Mexsona Powder Mrs Baird's Bread
My-T-Fine Nofionol Airlines No-Doi Oak Farms Doiries Odorono Pocquins Hand Cream Poll Mall Peacemaker Flour
Peorl Beer Poll Parrot Shoes Prestone Anti-Freeze
0-Tips Rolston Corn Chex Rayco R C. Cola Red Heort Dog Food Riviera Cigarettes S« Joseph Aspirin Schlili Beer Seven. Eleven Shulton Desert Flower Hand and Body lotion Silt 'N Satin Sinclair Oil Southwestern Bell Telephone Stanback Swell Swifts Meats Tompo Nugget Cigors Tennessee life Insurance Texas Stote Optical Trans-Texas Airwoys Trig
Winston Cigarettes Wrigleys
WASHINGTON (Cont'd from p. 15)
lids aic laisid and ^rown in dificrcm jjai Is ol ilic United Stales. Voii can lodis a lot moie sliaipiy on certain laiin pi()l)lenis uiili spot broadc asting." The repoi i explained lh;ii a ladio station's program service to lanners is based on its larrn direc tor's In si hand knowledge o[ jjroblenrs in the station's listening area, on visits and interviews with lanneis by station personnel, and on the lariTieis' confidence in the station. "Radio may not be what's keej)iiig the nation's five and one(juarter million farm families down on the fiirm, but radio is proving to be a big lac tor in keeping the farmer prosperous and happy."
The Sound of Radio Controlled by Government
In anoilu 1 vein, the NAB conference heard a sjjecial tape presentation on Avhat r;idio would sound like if controlled by government. Delivered by William Ciarlisle, manager of station relations, the presentation was described as "not too tongue in cheek." It was made to emphasize the need for a strong business association and complete compliance with the NAH's Standards of Good Practice for Radio Broadcasters.
Example Cited
Of 'Government' Newscast
An example ol the ]3resentatioi is this excerpt from a news report from a mythical station that replaced the American s\stem of free broadcasting with a government system: Neivs — "We reeret that we have not as vet received our approved edition of the news from the Federal Bureau of Broadcast Censorship. Stay tuned, though, it may arrive any day at anv hour. And, as you know, at 9 o'clock we will bring you a solid hour ol news of real interest — news from the Departments of Commerce, Interior, State, Agriculture, Justice and each of 26 other agencies of your government."
Other portions ol the tape presentiition dealt \\ith other aspects of staticjii fare, such as government commercials. • • •
National Reps.:
mi m AGENCY, Inc.
• N«w York
• Chicago */D«freit
• Atlanta
• St. louii
• San Francisco
• lo$ Angolot •
• Dallas
IN HOUSTON, CALL DAVE MORRIS JAckson 3-2581
16
U. S. R4DIO • November 1959