U. S. Radio (Jan-Dec 1959)

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How Kiplinger Wins Publisher of monthly Changing Times and weekly Washington Letter spends more than $500,000 in radio annually. Tapes its own programs for use on 'talk' stations in 50 markets Tims HOW TO SPOT A BARGAIN Trees for theyard If hat will you do whes you retire? Stock rights, warrants Sf options Pictures for your walls Defend fourseJf against statistics Do ymt have a safe-deposit limtf Chaos in tie kitchen This monthly magazine dealing with household money management problems, uses a taped 15-minute program in 50 markets on about 100 stations. Show is usually aired on Saturday or Sunday mornings. It is also trying shorter programs, mid-week evenings. Weekly newsletter, four pages of news and trends for businessmen, is allotted about $75,000 a year of the total radio money. It, too, uses a 15-minute taped program that is aired in five major cities on weekend mornings. Letter" was first Kiplinger publication. 26 U. S. RADIO • November 1959