U. S. Radio (Jan-Dec 1959)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1959
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1959)
Leaf #:
000866
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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IT TEILS YOU . , WHERE -I THE MONEY ISi SRDS November issues reflect estimates of July 1, 1959 market conditions Accessibility and convenience of up-to-date SRDS consumer market data and media maps prompt wide use by buyers of media Every 6 months Standard Rate & Data Service publishes new and complete national market data — covering all counties in the United States. This data is kept current in interim months by the addition of significant changes. This is the only service in the country that provides you with such frequent re-evaluation of the statistics upon which media and marketing decisions must be based . . . all in one place. Actually, for your convenience the complete data is repeated, every month, in three places . . . . . . starting with the November issues of SRDS Spot Radio, Spot TV, and Newspaper books you will find July 1, 1959 data on population, households, consumer spendable income and retail sales by states, counties, cities and metropolitan areas. The new estimates reflect recently revised as well as added metropolitan statistical areas as defined by the U. S. Bureau of the Budget. The Farm Section of the Consumer Magazine book also contains up-dated market informa tion. Farm data, which now appears in the Newspaper, Radio, TV and Consumer Magazine books, now covers 100 additional counties ... 400 in all. What's your market story? Every time an advertising professional turns to SRDS he is taking one of the 101 buying actions that lead to media decisions. Any one may be the jinal one. But whether the buying step is final or preliminary, it makes sense for a medium to be there with Service-Ads capsuling its whole sales story . . . selling market and coverage in the market data sections of SRDS and its special values as an advertising medium on the listing pages. I 56 U. S. RADIO • November 1959