U. S. Radio (Jan-Dec 1959)

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UP-DATED consumer market informationnow ready to use f2ii. Pzrcait 0111.1 i lillsr-ri'lllSiia-iii ti ti I! II ii 11 ii lliiiIi:j|J:ll;!l i ill ill liiiiii II!'''?? iniiii lililiiiiiiji i un iiniis 1 liii.iiiJii:; New SRDS 4-column format permits additional market data: percentage of U. S. population— percentage of U. S. consumer spendable income— percentage of U. S. retail sales— total retail sales per householdpassenger car registrations— all by states, counties and metropolitan areas. In the metropolitan ranking tables, passenger car registrations are now listed. Farm market data pages now cover 100 more counties, 400 in all. A new U. S. farm map locates the 400 leading counties by states. STANDARD RATE & DATA SERVICE, INC. the national authority serving the media-buying function Walter E. Botthof, Publisher 5201 Old Orchard Road, Skokie, Illinois Sales Offices: Skokie, New York, Los Angeles, Atlanta U. S. RADIO • November 1959 57