U. S. Radio (Jan-Dec 1959)

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NAIL DOWN THE BEST OF ALL THE REST OF MICHIGAN WKNX SAGINAW The number one Pulse rated station in the Saginaw Bay City Area the 5th year in a row. Outstate Michigan's most powerful station serving a giant market of more than 1,001,001 radio listeners. I M/V 5 M/V WKNX 10,000 WATTS time buys Continental Wax Corp. Agency: Product Services Inc., Nexv York A p.itina of radio will be added to the floor wax company's advertising campaign in January, with an increase of 10 to 15 markets over its previous schedule. The firm used network radio during the summer, was inactive in spot during the past fall, is expecting to resume a "usual" measure of the sound medium for prc-spring cleaning months of 1960, but frequencies are still being determined. Doris Gould is timebuyer. Dorann Foods Inc. Agency: The Zlowe Co. Inc., New York Product: DORANN'S FROZEN POTATO PRODUCTS Success of its "One-Minute Variety Show" in the New York area may take the frozen potatoes to other markets. It's possible the 60-second spot will be going to a few chosen markets along the eastern seaboard. Timebuyer is Pauline Mann. Dorann Foods Inc. Agency: The Zlowe Co. Inc. New York Product: DORANN'S FROZEN PIZZA After a seasonal rest, the firm will again begin its pizza spots with the arrival of the new year. Schedules through June for a few selected markets in the East are a possibility. Timebuyer is Pauline Mann. The Drackett Co. Agency: Young & Rubicam Inc., New York Product: WINDEX Testing to see the effect on sales. (Cont'd on p. 14) in FOR I EVERY QUARTERHOUR SEGMENT 6 a.m. to 6 p.iii« ... as compiled by PULSE for SAN ANTONIO SEPTEMBER, 1959 and FIRST in HOOPER, tool morning and afternoon REPRESENTATIVE: KATZ AGENCY 5000 Watts • 860 KC Ik O JACK ROTH, Mgr. SAN ANTONIO, TEXAS U. S. RADIO • December 1959 11