U. S. Radio (Jan-Dec 1959)

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RCA AM trans SINCE 1929 R(.A broadcast transmitters have been widely acknowledged as the best. During this period they have been the transmitters most often chosen by those stations which wanted, and could afford, the very best. Thus they early became, and have remained, the standard to which all others are compared. Unfortunately, some stations have believed that they could not afford such quality— no matter how much they wanted it. Today any station can "afford" one of these top-quality transmitters. In fact, it is hard for us to see how a station can afford not to buy one. Why is this so.** Simply because today RCA transmitters cost only a very little more than the lowest-priced (sometimes no more). And the small extra original cost (if any) is more than made up for by these two facts: 1. RCA transmitters are generally less expensive to operate. This is so because in almost every power class RCA transmitters either use less power, or have lower tube cost (in some cases both). 2. RCA transmitters almost always have higher resale value. This becomes very important when you go to higher power, or if you should decide to sell your station. What is the moral .-^ Simply this: don't jump to the conclusion you can't afford RCA. We believe you can, and we would like an opportunity to prove it. Call our nearest AM Specialist (see list). He will be glad to go over your situation with you, give you the benefit of his (and RCA's) broadcast equipment knowledge, and leave with you a complete and fair proposition. With such facts at hand you can make a correct decision. There's absolutely no obligation. You owe it to your station to find out. Act now! ^7 "^7 ^7 litters See Your Nearest RCA Broadcast Sales Representative ATLANTA 3, GA. 1 I 21 Rhodes-Haverty BIdg. Jackson 4-7703 BOSTON 16, MASS. 200 Berkeley St., Hubbord 2-1700 CAMDEN 2, N. J. Front & Cooper Streets Woodlawn 3-8000 CHICAGO 54, ILL. 1186 Merchandise Mart Plaza Delaware 7-0700 CLEVELAND IS, OHIO ■"1600 Keith BIdg., Cherry 1-3450 DALLAS 35, TEXAS 7901 Empire Freeway Fleetwood 2-3911 HOLLYWOOD 28, CALIF. 1560 N. Vine St., Hollywood 9-2154 KANSAS CITY 6, MO. 1006 Grand Ave., Harrison 1-6480 NEW YORK 20, N. Y. 36 W. 49th Street, Judson 6-3800 SAN FRANCISCO 2, CALIF. 420 Taylor Street, Ordway 3-8027 SEATTLE 4, WASH. 2250 First Ave., South, Moin 2-8350 WASHINGTON 6, 0. C. 1625 K Street, N. W., District 7-1260 Typical AM Tower RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J.