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Radio, as is the case in every other industry, can always make use of the services of a goodwill ambassador. This mantle falls easily on the shoulders of Dave Kimble, senior account executive at Grey Advertising Inc., New York. Mr. Kimble is an active and effective spokesman for radio both inside and outside the industry.
A typical example of Mr. Kimble's approach to a job is his efforts this fall as chairman of the Time Buying & Selling Seminar of the Radio &: Television Executives Society of New York. Having lined up a roster of speakers who represent some of the freshest and most imaginative thinking in the industry, Mr. Kimble is helping to generate interest in the aural medium.
Still another facet of Mr. Kimble's intense interest in all phases of industry growth is fm radio. He believes that fm is "a real sleeper medium, just about ready to wake up and go places." Mr. Kimble insists that "there is a fine art to 'narrowcasting'— as opposed to am broadcasting—and the fm broadcasters successful in this art will cash in on the new trend in advertising to aim more and more specifically for particular—and buying— audiences."
He is convinced that fm presents
THIS MONTH:
R. DAVID KIMBLE
Senior Account Executive
Grey Advertising Inc., New York
Goodwill Ambassador For Sound Medium
two distinct opportunities for advertisers:
For the seller of luxury products, and for the seller of any new product, since fm listeners are the "trend-setters."
Mr. Kimble got his start as a promotion writer for NBC in Chicago 13 years ago. After four years at that post, he switched to CBS as promotion manager for WBBM Chicago. In 1952, Mr. Kimble headed for New York, and became the national promotion director for the Radio Advertising Bureau. He remained with RAB until 1956, and then moved on to become an associate account executive at Grey.
Business Development'
In addition to directing the NBC advertising and promotion programs at Grey, Mr. Kimble is also secretary of the Grey Business Development Committee.
A graduate of Knox College, Mr. Kimble also attended the Chicago Theological Seminary at the University of Chicago. He is married, and lives in Crestwood, N. Y. He and Mrs. Kimble, who prior to her marriage was promotion manager for WIND Chicago, are the parents of five children. • • •
WITH THE
Inter Mountain Network
PRODUCT-MEDIA-ACENCY THE IDEAL COMBINATION •
A Great Advertising Agency
William Esty Co .
Buys A Great Advertising Medium
(INTERMOUNTAIN
NETWORK) To Sell 2 Great Products
PACQUIN'S SILK N' SATIN and BEN-GAY
for
Thomas Leeming Co.
U. S. RADIO • December 1959
YOU too will get the GREATEST SALES results when you use —
The Nation's Most Successful Regional Network HEADQUARTERS • SALT LAKE CITY • DENVER Contact Your Avery-Knodel Man