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HOMETOWN U.S.A.
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KTRH played a key role in channeling niuch-needed Rniniile supplies into Houston to c(>nii)at the fire, according to CHS, the station's uetAVoik alhlialion.
Message Relayed
When KTRH broadcast the appeal ot Floyd Miller, local civil defense director, for more of the chemical when Houston's existing supply was exhausted, CBS interrupted a coast-to-coast program to relay the message across the nation.
Mr. Miller's plea, which broke in
upon the network's broadcast of the New York Giants-Chicago Cardinals professional football game, evoked the desired response in a matter of minutes, CBS says. Phone calls to its New York office from various sources throughout the country included one from American LaFrance of Flmira, N. Y., manulaiturer of foamite, whidi iiilomied the broadcasting company ot a stock of the chemical available near Houston. CBS News Editor Jack Slocum in New York then contacted the U. S. Air Force to set in motion an air-lift of the
MINNEAPOLISST. PAUL
ADULT RADIO
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William Y.Stewart
Daren F. McGavren Co.
President
Nat'l Representatives
56
material to the ijeleaguered Texas city.
Four bonis later, the Houston Civil Defense office informed CBS News thai ihe (onnnunity's foamite needs had i)een saiisfied, thanks to tiie broadcast appeal originating with KTRH, llie network reports.
Ingenuity and Persistence
Extensive co\eragc cjf the ijjeclacular blaze i)y KPRC entailed ingenuity and persistence, this station recounts. Its entire news staff:, headed by Pat Flaherty, concentrated on the task of detailing each new development in the l)attle with llaming oil.
In one instance, the station recalls, Tom Jarriel managed to slip past obstac It s bal l ing newsmen frcMn the private oil dock where the bla/ing tanker was berthed. After long hours of telephoning repeated eyewitness reports to KPRC from a pay telephone "mere yards from the spot where the tanker burned," he ran short of dimes. Thereixpon, to safeguard the KPRC vantage point for covering the fire, one of Mr. Jarriel's colleagues posed as an aml)ulance crewman to deliver a fresh supply of coins to him through the cordon of guards.
The NBC affiliate notes that in the course of its coverage it provided 15 direct reports to the network, including a five-minute special feature which pre-empted regular programming.
In addition, KPRC made 44 direct reports to 28 stations bv phone at their request — including outlets in 13 states, and Edmonton, Toronto, Winnipeg, Manitoba and Vancouver, B. C. It also supplietl on request a special report to the New York Daily N^ews.
KRCT, a Mutual outlet, moved quickly on the fast breaking story. Staffer Don Collings was able to get the first report on the 11:30 p.m. edition of the network's Operation Newsbeat.
When KRCT went off the air, KNUZ filled the gap, as Paul Beck covered the event through the night locally, and the Mutual newscasts at 7, 7:30 and 8:30 a.m. Going back on the air the next morning, KRCT ])icked up the story once again. • • •
U. S. RADIO • December 1959