U. S. Radio (Jan-Dec 1960)

Page scan 0007 from U. S. Radio

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Date Added:
September 26, 2024
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TE SECONDS to 7500 Late in 1960, Bob Hoyt, WSBT's news director, will enter this studio to broadcast the 7500th edition of WSBT's 5:45 P.M. News Show. This probably is not a record for the consecutive broadcasting of one program, but the show is a tradition in WSBT radio-land. The 5:45 News covers the events of international, national and area importance for an audience in 36 Indiana and Michigan counties. And as has occurred for some 28 years, the program is broadcast at a prime period in this area . . . the dinner hour. Evidently the dinner tables in the WSBT area are well set. Lost year over Vi billion dollars were spent on food in this 36 county market. However, this should be expected when it's considered that the area has a yearly buying income of $3,349,051,005. To cover this big South Bend radio market you need only one station . . . WSBT. It dominates every 1 5-minute segment of every broadcast day! See your Raymer man about remaining availabilities on "The 5:45 News" and for complete information about WSBT'S rich market area. 5000 WATTS 960 KC WSBT SOUTH BEND, INDIANA m FIRST IN SOUND ADVERTISING Paul H. Raymer Company National Representative U. S. RADIO January 1960