U. S. Radio (Jan-Dec 1960)

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Time Buyers Delight! What type of program or adjacency best fits your sales message? You name it; WPTF has it. Balanced programing in the Nation's 28th Radio Market makes it easier to buy time intelligently. Put "compatible radio" to work on your next campaign. Schedule WPTF and see why time buyers call it their kind of station. time buys Air France Agency: BRDO Inc., Xexv York Product: JET TRAVEL Sharing spots with the French Government Tourist Bureau, the company takes to the air in 10 markets throughout the coimtry this month. Air France minute spots will alternate with the Toinisi Bureau 17 limes a week in New York and six limes a week elsc\\here (see Jet Age Radio, p. 35) . Timcbuycr is Irow Elliman. American Motors Corp. Agency: Geyer, Morey, Madden & Ballard Inc., Next' York Product: RAMBLER A series of approximately 12 oneminute spots a week will sell this automoi)ilc in 82 markets across the country. The campaign'will run for six weeks beginning January 18. Markets were chosen to cover a (omposite of (he top 100 Raiiiljler dealer areas, figured Irom the leading markets in automotive sales and population. Traffic times are being used to reach the adult male population. Timel)uver is Bettv Powell. Bekins Moving & Storage Co. Agency: Frederick E. Baker & Associates, Seattle Speeding into 1960 over 25 stations in three northwestern states, the firm has increased siUjstantially its total exposures as well as its ad budget. 90-second weather spots in the 7 to 8:30 a.m. period have been scheduled throughout the year. Announcements featine SO-second weather reports and 60-second commercials. Bristol-Myers Co. Agency: BBDO Inc., Nexo York Product: TRIG The first ol two radio cainpaions in 1900 is set to start February 15. Camjiaign will cover the lop (50 markets with minute spots 30 times a week. The announcements will be divided Ijelween early morning news and late afternoon traffic time. Timebuyer is Ed Koehler. Cities Service Oil Co. Agency: Ellington 6 Co., New York Product: GASOLINE AND OIL First (light for 1960 begins this nioiiih in 20 eastern markets, set to last six weeks. Midwest campaign begins in mid-April in 40 markets. Minutes and ID's will run at frecjuencies varying from 60 to 100 a week. Timebuyer is Dan Kane. Columbia Pictures Corp. Agency: Donahue d Coe Inc., Neiu York Product: "WHO WAS THAT LADY?" Saturation strategy in 15 markets across the country will announce this new Columl)ia release in February. Listeners will hear about the picture in minutes, chain breaks and lO's for a week before it opens in each city. Timebuyer is Evelyn Jones. Continental Baking Co. Agency: Ted Bates & Co., Neiv York Product: PROFILE BREAD Multi-market activity is getting underway this month for the diet 10 U. S. RADIO January 1960