U. S. Radio (Jan-Dec 1960)

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Odalisque INGRES (1780-1867) — French School Put your advertising dollars on the No. 1 radio station in Houston . . .W\ I^^J^i . . . lowest cost per thousand! *See Latest Surveys for Houston 24-HOUR MUSIC AND NEWS . National Reps.. . THE KATZ AGENCY, INC. . New York • Chicago Atlanta i St. Louis San Francisco Los Angeles IN HOUSTON, CALL DAVE MORRIS . JAckson 3-2581 ■ WASHINGTON (Cont'd from p. 13) and ihc Federal Trade Cionimission. "VV'e welcome these investigations," he stales. "We know they will bring out the lull story ol broadcasting's tremendous service to the American public which far transcends the misdeeds ol a few individuals." FTC Underscores Threat Of Restrictive Legislation Most industry figines are in agreement that the end product of the current situation may l)e restrictive legislation. An indication that Washington is giving the matter serious ( onsitleration is a statement included in the year-end message of John C. Doerler, chairman of the FCC. Chairman Doerler says: ".\atioiu\ ide expression of indignation is such that broadcasting . . . nnist mend certain of its ways. . . . \\'lHther this can be done by moves to strengthen self-regulation without new and compelling legislation remains to l)e seen. But whatever the means, many voices are demanding a halt to some broadcast 'commercials' \\hi(h. ii not actxially illegal, are unethical or in bad taste and are a disservice to the public. "For its j)aii, ihe FCC is engaged in a public proceeding to reapj^raise its role in both tv and radio broadcasting to determine how best to hold its station licensees responsible for better serving the public withoiu the commission violating the censorship ban and other legal restrictions which liiin't the sco])e of its regulation ol I)roadc asting." Do-lt-Yourself Discipline A Must for the Industry The concern over possible tighter governmental controls brought this comment by Vincent T. Wasilewski, N.\H manager of government relations: ". . . The broadcasting industry is as greatly disturbed over this sequence of events as is the general j)ul)Iic. But all of the laws in the woi Id will not end corruption on the part of a few. . . . Broadcasting must exercise self-discipline in a fashion and manner never before faced by any industry. But, in doing so, it nvust not be allowed to lose its imagination, its ingenuity, spontaneity and capalnlities peculiar to it." • • • 14 U. S. RADIO • January I'JGO