U. S. Radio (Jan-Dec 1960)

Record Details:

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The top market-media men of MacManus, John & Adams, Michigan agency, winnowing out the best media to support their market coverage plan in an account solicitation. John B. Caldwell, Director of Marketing; Charles N. Campbell, Media Director (Consumer Products); Robert L. Garrison, Vice President and Account Supervisor (Consumer Products); David Raymond, Director of Merchandising; Vincent C. Skelton, Director of Research; Robert E. Britton, Vice President and Executive Director of Marketing, Media, Research, Merchandising. the best kept media secret ^the media plan in an agency's account solicitation! It's no secret that as many accounts are landed today on imaginative market coverage plans as on appealing copy ideas. And the development of each solicitation's media proposal is classified "top secret"; developed and finalized behind locked doors. As you might suspect, SRDS comes into play every inch of the way as the varied opinions and impressions of the agency's decision makers are resolved. Your representatives, your general promotion, (and your competitors') have implanted a variety of concepts in the minds of these agency men . . . but who is selling them now? With a properly planned, strategically positioned Service-Ad in SRDS you are there selling by helping people buy SIR^S Standard Rate & Data Service, Inc, the national authority serving the media-buying function Walter E. Botthof, Publisher 5201 Old Orchard Rd., Skokie, 111., ORchard 5-8500 ^ <S> jw Sales Offices — Skokie, New York, Atlanta, Los Angeles ^'*^ *^ QCfi U. S. RADIO January 1960 15