U. S. Radio (Jan-Dec 1960)

Record Details:

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■■■■■■■■■■■■■■■liBIIHI ■■■■■■■■■nni-ignirwi ■■■■■■■■■■■■■■■■■ilH ■■■■■■■■■■■■■■■■■nni ■■■■r^w ^7 ■■nr ^ \}A ssimo to... ■■■■■■■■■■■■■■■■Ha|^H.^B^JI Iftfll ■■■■■■■■■■■■■■■■■■nHMHUJIMBBI ■■■■■■■■■■■■■■■■■■■■■CliinBBBM I^HBUBHWIB^UBUBUpBBBBBBBBBBBBBBIIfliBBaBBBI WW i^WW Acclaimed world's highest fidelity radio station.. -with audience among top 10 in America ! BBBBB BBBBB BBBBB BBBBB BBBBB A revolutionary new WLW-AM transmission syslem, developed by Crosley Broadcasting Engineers, has made WLW Radio unquestionably the World's Highest Fidelity Radio Station according to Frank H. Mcintosh Laboratory, Binghamton, N. Y., the world's largest independent radio and high-fidelity transmission experts. So before you buy Radio time check these figures below . . . and remember, WLW high fidelity transmission provides the finest in clarity for advertisers' commercials! WLW RADIO WORLD COVERAGE (37th year on the air!) WITH WORLD'S HIGHEST FIDELITY MARKET COVERAGE No. of Counties Total Homes in Area Radio Homes in Area Monthly coverage area 334 Homes reached Total Monthly 1,221,160 Weekly 1,067,110 3,116,800 % of Total Homes 39 34 2,987,910 % of Radio Homes 41 36 NCS DAY-PART CIRCULATION PER WEEK. Once 3 or more 6 or 7 Daytime Listener Homes Nighttime Listener Homes 961,000 692,400 402,380 624,360 378,050 204,180 ^Source: J 956 Nie/sen Coveroge Service) Daily Avg. 593,640 338,020 Network Affiliations: NBC, ABC • Sales Offices: New York, Cincinnati, Chicago, Cleveland • Sales Representatives: Tracy Moore & Associates-Los Angeles, San Francisco; Bomar Low^rance & Associates, Inc.-Atlanta, Dallas. Crosley Broadcasting Corporation. 18 U. S. RADIO • January 1960