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The following list was compiled by U. S. RADIO with the help oi two major representatives with offices in major cities across the country. This compilation is designed to be as complete as possible. Because of the vastness of spot use, however, no claim is made that this review is 100 percent inclusive.
Food, Flour and Cereals, Coffee and Tea
American Bakeries Corp.
Taystce Bread Young & Rubicam
American Home Foods (div. of American Home Products)
Young & Rubicam
Young & Rubicam
Young & Rubicam
John F. Murray
Hilton & Riggio
Gamble
Bozell & Jacobs
Burnetts Extracts
Chef Boy-Ar Dee
Dennison's Chili Con Carne
G. Washington's Seasonings and Broths American Molasses Co. Appalachian Apple Service Arena & Sons Inc. Armour & Co.
Cheese, poultry, meats and sausages Arnold Bakers Inc. Atlantic & Pacific Tea Bartlett Pears
Beech-Nut Life Savers Inc. Best Foods Inc.
Best Foods Mayonnaise
Fanning's Pickles
Nucoa Margarine Borden Co. Inc.
Borden's Instant CofFee
Starlac Brewster's Health Service Brock-Hall Dairy Co. Buitoni
Butter-Nut Coffee California Cantaloupes California Packing Corp.
Del Monte Canned Fruits and vegetables
Del Monte orange-apricot drink California Pear Bureau Campbell Soup Co.
Franco-American Spaghetti Leo Burnett
Pork and Beans Needham, Louis & Brorby
N. W. Ayer & Son
Kudner
Gardner
Pacific National
Young & Rubicam
Dancer -Fitzgerald -Sam pie Dancer-F itzgerald-Sam pie Dancer-Fitzgerald -Sam pie
Doheity, Clifford, Steers & Shen field
Dancer-Fitzgerald -Sample
Beacon
Charles W. Hoyt
Albert Frank-Guenther Law
Tatham-Laird
Dancer-Fitzgerald-Sample
McCann-Erickson
McCann-Erickson
Cunningham & Walsh
Soups
Frozen Soups Caroline and River Brand Rice Carnation Milk Products Chock Full O'Nuts Coffee Chris and Pitt's Bar-B-Q Sauce Chun King Sales Inc. Claridge Food Co. Comet Rice Mills Colona Bros. Conti Luna
Continental Baking Co. Corn Products Refining Co. Cream of Wheat Corp. Dannon Yogurt M. DeRosa Inc.
Pope Brand Plum Tomatoes and Tomato Paste Dinner Ready Corp. Donovan Coffee Co. Dorann Farms Frozen Foods Duffy-Mott Co.
Mott's Apple Products
Clapp's Baby Food John H. Dulany & Son Inc. Ehlers Coffee, Tea and Spices Eskimo Pie Corp. Fleischmann's Yeast Folger's Coffee Foremost Dairies Inc.
Milk and Ice Cream Division 4 Fishermen Frozen Fishsticks Fradelis Frozen Foods Frito Co.
Frozen-Rite Products General Foods Corp.
Instant Maxwell House Coffee Benton & Bowles
Jell-O Young & Rubicam
BBDO
Leo Burnett
Donahue & Coe
EWR&R
Grey
Curtis
J. Walter Thompson
L. H. Hartman
Grant
Paris & Peart
Bozell & Jacobs
Ted Bates
Donahue & Coe
BBDO
Z.lowe
Durand
Harold J. Siesel
Frani M. Taylor
Gardner
SSC&B
SSC&B
Arndt, Preston, Chapin, Lamb & Keen
Co-Ordinated Marketing Agency
Cunningham & Walsh
J. Walter Thompson
Cunningham & Walsh
Boner & Tripp
DCS&S
Curtis
EWR&R
Walt Bronnfield
Swans Down Cake Flour and Mix
Kool-Aid
Birds Eye Frozen Foods
Log Cabin Syrup
Certo and Sure Jell
Instant Sanka
Calumet Baking Powder General Mills Inc.
Betty Crocker Cake Mix
Bread Stick
Gold Medal Flour
Pizza
Red Band Flour
Wheaties Gerber Baby Foods Girard's Dressing Giroux Co. Good Humor Corp.
Young & Rubicam Foote, Cone & Belding Young & Rubicam Young & Rubicam Young & Rubicam Young & Rubicam Foote, Cone & Belding
Dancer-F itzgerald-Sample
Knox Reeves
Dancer-F itzgerald-Sample
Knox Reeves
Knox Reeves
Knox Reeves
D'A rcy
Garfield
Ben B. Bliss
MacManus, John & Adams
Spot radio, having hit an estimated $179 million last year (an increase of five percent), looks to 1960 with hopes of approaching the $200 million mark.
Gordon Baking Co.
Silver Cup Bread Gordon Foods Potato Chips Gramma's Molasses
He
Graveymaster Co. Seasoning Gulden's Mustard Hallmark Beans & Chili Hawaiian Pineapple Co.
Dole Products Heckman Biscuit Co. Henri's Salad Dressing Hills Brothers Coffee Holloway House Frozen Foods Hollywood Bread Holsum Products Co. Geo. A. Hormel & Co.
Horn & Hardart Restaurants and Retail Stores Hunt Club Burger Bits Hygrade Food Products Co. Imperial Sugar Co. Interstate Bakeries Junket Brand Foods Keebler Biscuit Co. Kitchens of Sara Lee cakes Knox Gelatine Inc. Knudsen Creamery Co. Land OLakes Creameries Inc. Langendorf United Bread Products
N. W. Ayer & Son
Kirkland, White and Schell
Kastor, Hilton, Chesley,
Clifford & Atherton
Croat
Paris & Peart
Burlingame-Grossman
Foote, Cone & Belding
George H. Hartman
Mautnei
N. W. Ayer 6f Son
ri. Hurst & McDonald
Hopkins, Patwell
W. B. Done,
BBDO
Clements
Ted Batei
W. B. Doner
Tracy-Locki
Dan B. Miner (Calif.): Potts-Woodbury
SSC&B
Lewis & Gilman
Cunningham & Walsh
Charles W. Hoyt
Minti
Camphell-Mithun
Young & Rubicam
SSC&B
Garden Manchester
Crool
V. LaRosa & Sons Inc.
LaRosa macoroni, spaghetti and pizza products
Lay's Potato Chips /
Lea & Pcrrins Sauces
Lever Bros. Food Division
Imperial Margarine Foote, Cone & Belding
Good Luck Margarine Ogilvy, Benson & Mathei
Spot radio advertisers (Cont'd on p. 24]
U. S. RADIO
January 1960
23