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Spot radio advertisers (Cont'd from p. 23)
Lipton Soups
Lipton Tea Lucerne Milk Luzianne Coffee Malt-O-Meal Co. Martinson's Coffee Inc.
Abom Coffee and Instant
Martinson's Coffee and Tea Manor House Coffee MauU's Barbecue Sauce Maxwell House Coffee Oscar Mayer
Milady Food Products Inc. McCormick & Co. Teas and Spices Mrs. Filbert's Mayonnaise and Margarine Mrs. Paul's Kitchens Morton Frozen Foods Mother's Cake & Cookie Co. Mueller's Macaroni Products C. H. Musselman Co.
Canned Goods
Apple Sauce National Biscuit Co.
Millbrook Bread
Hometown Bread
Snacks
Ritz Crackers
Nabisco Crackers
Graham Crackers
Dromedary mixes, fruits and peels
Premium Crackers
Young 6f Rubicam
SSC&B
J. Walter Thompson
Roman
Camphell-Mithun
Anderson 6f Cairns
Al Paul Lei ton
Earle Ludgin
George C. Nagel
Benton & Bowles
}. Walter Thompson
Smith-Greenlatjd
Lennen & Nen-W/
Young & Rubicam
Aitkin-Kynett
Ted Bates
Guild, Bascom & Bonfigli
Calkins 6f Holden
Arndt, Preston, Chapin, Lamb 6f Keen Arndt, Preston, Chapin, Lamb 6f Keen
McCann-Erickson McCann-Erickson McCann-Erickson M cCann-Erickson McCann-Erickson McCann-Erickscm McCann-Erickson McCann-Erickson
-Agencies see a growth year ahead for radio. They believe the sound medium must stress program development and creative selling.
National Dairy Products Corp.
Sealtest Ice Cream
Sealtest Milk The Nestle Co.
Nescafe New York, New England Apple National Red Cherry Institute Omar Inc. bakery products Pacific Cracker Co. Pacific Hawaiian Products Co. Penick & Ford Ltd.
My-T-Fine puddings
7 Minute Frosting
Swel Pepperidge Farm Inc. products Point Adams Packing Co. Procter & Gamble
Duncan Hines Cake Mixes Quaker Oats Co.
FuU-O-Pep
Quaker Oats
Instant Oats Ralston Purina Co. Reddi-Wip Inc. Roman Real Bread Safeway Stores Inc. Salada Tea & Tea Bags Savarin Coffee S & W Foods Sawyer Biscuit Co. Seabrook Farms Shrimp & Oyster Co. Sioux Honey Assn. F. H. Snow Canning Co.
N. W. Ayer & Son N. W. Ayer & Son
Fletcher D. Richards
Institute Charles W. Hoyt
Western Adv.
fitzmorris
Raymond R. Morgan
Atherton, Mogge, Privet t
BBDO
Croot
Croat
Ogilvy, Benson & Mather
Ben B. Bliss
Grant
Wherry, Baker & Tilden
Wherry, Baker & Tilden
Wherry, Baker & Tilden
Guild, Bascom & Bonfiglt
North
Durstine
EWR&R
SSC&B
Foote, Cone & Belding
Honig-Cooper, Harrington & Miner
Hartman
Smith-Greenland
EWR&R
Allen & Reynolds
Daniel F. Sullivan
Standard Brands Inc.
Chase & Sanborn Coffee Blue Bonnet Margarine Instant Chase & Sanborn
Southern Bakeries
Stella D'Ora Biscuit Co.
Stewart's Coffee
Stokley-Van Camp Frozen Foods
Streitman Biscuit Co.
Sunkist Growers Inc.
Sunshine Biscuit Inc.
Taylor Pork Roll
Tea Council of the U. S. A.
Thomas" Bread & Muffiins
Top-Wip
Town Talk Bread
Tree Sweet Product Co.
Tropicana Orange Juice
United Fruit Co.
Van Camp Sea Foods
Ward Baking Co.
Tip Top Bread and Cakes
Weber's Bread
Winter Pears
ComptOH
Ted Bates
Compton
Dowling Adams
Carlo Vinti
Roche, Rickerd & Cleary
Cunningham & Walsh
Ralph H. Jones
Foote, Cone & Belding
Cunningham & Walsh
A I Paul Left on
Leo Burnett
MacManus, John & Adams
D'Arcy
W. E. Long
BBDO
John Douglas & Assoc.
BBDO
EWR&R
J. Walter Thompson
Hong-Cooper, Harrington & Miner
Pacific National
Beer, Ale, Wines and Soft Drinks
Anheuser-Busch Inc.
Budweiser Beer
Busch Bavarian Arriba Wine Atlas Brewing Co.
Atlas Prager Beer Blatz Brewing Co. Buckeye Beer
Burgermeister Brewing Co. Canada Dry Corp. Soft Drinks Carling Brewing Co.
Carling"s Red Cap Ale
Stag Beer
Carling's Black Label
D'A rcy
Gardner
Honig-Cooper, Harrington & Miner
Olian & Bronner
Kenyon & Eckhardt
Wentzel, Wainright, Poister & Poore
BBDO
J. M. Mathes
Champagne Velvet Beer Coca-Cola Co. Cott Beverage Corp. Edelweiss Beer Falstaff Brewmg Co. E. & J. Gallo Winery M. K. Goetz Brewing Co.
Goetz Beer
Country Club Pilsener Beer G. Krueger Brewing Co.
Ambassador Beer Thco. Hamm Brewing Co. G. Heilman Brewing Co. Hoffman Beverage Co. Italian Swiss Colony Wines Kitsch Beverages Inc. Kool-Aid (General Foods) Liebmann Breweries Inc.
Rheingold Beer and Ale Lone Star Brewing Co. Miller Brewing Co. Mission Dry Corp. Mogen David Wine Corp. Monarch Wine Co.
Manischewitz Kosher Wine Narragansett Brewing Co. National Brewing Co.
National Premium Beer
National Bohemian Beer Nehi Corp. Olympia Brewing Co. Pabst Brewing Co.
Pabst Blue Ribbon Beer Dr. Pepper Co. Pepsi-Cola Co. Piel Bros.
Pittsburgh Brewing Co. Regal Pale Brewing Co.
Benton & Bowles Edward H. Weiss Aitkin-Kynett Harold Cabot (in Northwest) Wmius-Brandon {in Southwest) Liller, Neal, Battle & Lindsey (in Southeast)
W. B. Doner
McCann-Erickson
Dowd, Redfield & Johnstone
Olian & Bronner
Dancer-Fitzgerald-Sample
BBDO
John W . Shaw John W . Shaw
Grey
Campbell-Mithun
Compton
Grey
Honig-Cooper, Harrington & Miner
Paris & Peart
Foote, Cone & Belding
Foote, Cone & Belding
Glen Adv.
Mathisson & Assoc.
Dowd, Redfield, Johnstone
Edward H. Weiss
L. C.
Gumbinner DCS&S
W. B. Doner
W. B. Doner
Compton
Botsford, Constantine & Gardner
Norman, Craig & Kummel Grant Kenyon & Eckhardt Young & Rubicam Smith, Taylor & Jenkins Heintz Spot radio advertisers (Cont'd on p. 45)
24
U. S. RADIO • January 1960