U. S. Radio (Jan-Dec 1960)

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horizon ^60 Spot radio advertisers (Cont'd from p. 23) Lipton Soups Lipton Tea Lucerne Milk Luzianne Coffee Malt-O-Meal Co. Martinson's Coffee Inc. Abom Coffee and Instant Martinson's Coffee and Tea Manor House Coffee MauU's Barbecue Sauce Maxwell House Coffee Oscar Mayer Milady Food Products Inc. McCormick & Co. Teas and Spices Mrs. Filbert's Mayonnaise and Margarine Mrs. Paul's Kitchens Morton Frozen Foods Mother's Cake & Cookie Co. Mueller's Macaroni Products C. H. Musselman Co. Canned Goods Apple Sauce National Biscuit Co. Millbrook Bread Hometown Bread Snacks Ritz Crackers Nabisco Crackers Graham Crackers Dromedary mixes, fruits and peels Premium Crackers Young 6f Rubicam SSC&B J. Walter Thompson Roman Camphell-Mithun Anderson 6f Cairns Al Paul Lei ton Earle Ludgin George C. Nagel Benton & Bowles }. Walter Thompson Smith-Greenlatjd Lennen & Nen-W/ Young & Rubicam Aitkin-Kynett Ted Bates Guild, Bascom & Bonfigli Calkins 6f Holden Arndt, Preston, Chapin, Lamb 6f Keen Arndt, Preston, Chapin, Lamb 6f Keen McCann-Erickson McCann-Erickson McCann-Erickson M cCann-Erickson McCann-Erickson McCann-Erickscm McCann-Erickson McCann-Erickson -Agencies see a growth year ahead for radio. They believe the sound medium must stress program development and creative selling. National Dairy Products Corp. Sealtest Ice Cream Sealtest Milk The Nestle Co. Nescafe New York, New England Apple National Red Cherry Institute Omar Inc. bakery products Pacific Cracker Co. Pacific Hawaiian Products Co. Penick & Ford Ltd. My-T-Fine puddings 7 Minute Frosting Swel Pepperidge Farm Inc. products Point Adams Packing Co. Procter & Gamble Duncan Hines Cake Mixes Quaker Oats Co. FuU-O-Pep Quaker Oats Instant Oats Ralston Purina Co. Reddi-Wip Inc. Roman Real Bread Safeway Stores Inc. Salada Tea & Tea Bags Savarin Coffee S & W Foods Sawyer Biscuit Co. Seabrook Farms Shrimp & Oyster Co. Sioux Honey Assn. F. H. Snow Canning Co. N. W. Ayer & Son N. W. Ayer & Son Fletcher D. Richards Institute Charles W. Hoyt Western Adv. fitzmorris Raymond R. Morgan Atherton, Mogge, Privet t BBDO Croot Croat Ogilvy, Benson & Mather Ben B. Bliss Grant Wherry, Baker & Tilden Wherry, Baker & Tilden Wherry, Baker & Tilden Guild, Bascom & Bonfiglt North Durstine EWR&R SSC&B Foote, Cone & Belding Honig-Cooper, Harrington & Miner Hartman Smith-Greenland EWR&R Allen & Reynolds Daniel F. Sullivan Standard Brands Inc. Chase & Sanborn Coffee Blue Bonnet Margarine Instant Chase & Sanborn Southern Bakeries Stella D'Ora Biscuit Co. Stewart's Coffee Stokley-Van Camp Frozen Foods Streitman Biscuit Co. Sunkist Growers Inc. Sunshine Biscuit Inc. Taylor Pork Roll Tea Council of the U. S. A. Thomas" Bread & Muffiins Top-Wip Town Talk Bread Tree Sweet Product Co. Tropicana Orange Juice United Fruit Co. Van Camp Sea Foods Ward Baking Co. Tip Top Bread and Cakes Weber's Bread Winter Pears ComptOH Ted Bates Compton Dowling Adams Carlo Vinti Roche, Rickerd & Cleary Cunningham & Walsh Ralph H. Jones Foote, Cone & Belding Cunningham & Walsh A I Paul Left on Leo Burnett MacManus, John & Adams D'Arcy W. E. Long BBDO John Douglas & Assoc. BBDO EWR&R J. Walter Thompson Hong-Cooper, Harrington & Miner Pacific National Beer, Ale, Wines and Soft Drinks Anheuser-Busch Inc. Budweiser Beer Busch Bavarian Arriba Wine Atlas Brewing Co. Atlas Prager Beer Blatz Brewing Co. Buckeye Beer Burgermeister Brewing Co. Canada Dry Corp. Soft Drinks Carling Brewing Co. Carling"s Red Cap Ale Stag Beer Carling's Black Label D'A rcy Gardner Honig-Cooper, Harrington & Miner Olian & Bronner Kenyon & Eckhardt Wentzel, Wainright, Poister & Poore BBDO J. M. Mathes Champagne Velvet Beer Coca-Cola Co. Cott Beverage Corp. Edelweiss Beer Falstaff Brewmg Co. E. & J. Gallo Winery M. K. Goetz Brewing Co. Goetz Beer Country Club Pilsener Beer G. Krueger Brewing Co. Ambassador Beer Thco. Hamm Brewing Co. G. Heilman Brewing Co. Hoffman Beverage Co. Italian Swiss Colony Wines Kitsch Beverages Inc. Kool-Aid (General Foods) Liebmann Breweries Inc. Rheingold Beer and Ale Lone Star Brewing Co. Miller Brewing Co. Mission Dry Corp. Mogen David Wine Corp. Monarch Wine Co. Manischewitz Kosher Wine Narragansett Brewing Co. National Brewing Co. National Premium Beer National Bohemian Beer Nehi Corp. Olympia Brewing Co. Pabst Brewing Co. Pabst Blue Ribbon Beer Dr. Pepper Co. Pepsi-Cola Co. Piel Bros. Pittsburgh Brewing Co. Regal Pale Brewing Co. Benton & Bowles Edward H. Weiss Aitkin-Kynett Harold Cabot (in Northwest) Wmius-Brandon {in Southwest) Liller, Neal, Battle & Lindsey (in Southeast) W. B. Doner McCann-Erickson Dowd, Redfield & Johnstone Olian & Bronner Dancer-Fitzgerald-Sample BBDO John W . Shaw John W . Shaw Grey Campbell-Mithun Compton Grey Honig-Cooper, Harrington & Miner Paris & Peart Foote, Cone & Belding Foote, Cone & Belding Glen Adv. Mathisson & Assoc. Dowd, Redfield, Johnstone Edward H. Weiss L. C. Gumbinner DCS&S W. B. Doner W. B. Doner Compton Botsford, Constantine & Gardner Norman, Craig & Kummel Grant Kenyon & Eckhardt Young & Rubicam Smith, Taylor & Jenkins Heintz Spot radio advertisers (Cont'd on p. 45) 24 U. S. RADIO • January 1960