U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00034
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Radio: Sales ' ■} ::)■ ] 1958 1957 ydsti .' ♦•' , ,<" » ■1953 ) 1951 ^'=^^ i. 1950 T^k 1949 PROHLEM: Shore up sagging sales of insulation materials. SOLUTION: Extensive use of local radio for the first time. IMMEDLXTE RESULTS: Sensational! LONG RANGE RESULTS: Radio became an integral and basic element in all future advertising plans. Today Western Mineral Prwlucts Co., Minneapolis, Minn., manufacturing distributors of Zonolite insulation products, its distributors and dealers are currently running campaigns on 106 stations. 'Ihe frequency of the spots average 10 to 15 a week, with most of the activity being concentrated in a mid-September through January period. The amount of money spent in radio by Western Mineral itself has increased 500 percent since 1949, when the firm took its first step into the medium. The company also coops on a 50-50 basis with its distributors. In addition, 155 dealers pay their own time costs for local campaigns. In 1949, Western Mineral was struggling to reverse the general downward sales trend of insulation 28 U. S. RADIO January 1960