U. S. Radio (Jan-Dec 1960)

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Last year, traffic accidents killed 37,000, injured 1,400,000 • . . aiiid they iva^sted Fi-ve Billion Dolla;]:*s! Traffic accidents' human toll is so tragic we sometimes overlook their staggering economic waste. Five Billion Dollars in lost wages, medical expenses, insurance costs and property damage! Your business— every business— shares in this loss. So you have a double interest in helping reduce traffic accidents. And you can help! Drive safely and obey the law yourself . . . certainly. But go further. Use your influence to promote safe driving and urge strict law enforcement. To make your efforts more effective, join with others working actively to reduce traffic hazards in your community. Support your local Safety Council! '^^!^ Published in an effort to save lives, in cooperation with the National Safety Council and The Advertising Council. U. S. RADIO • January 1960 1\ T A LJ I I i^r\ /-ll ^ A 37 NAB LIBRAR"^