U. S. Radio (Jan-Dec 1960)

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horizon '60 Spot radio advertisers (Cont'd -from p. 24) Roma Wineries Inc. F & M Schaefer Brewing Co. Adam Scheldt Brewing Co. Valley Forge Beer Prior Beer Ram's Head Ale Jos. Schlitz Brewing Co. C. Schmidt & Sons Inc. Schmidts Beer Tiger Head Ale Schweppes (USA) Ltd. Seven-Up Co. Tuborg Breweries Ltd. Virginia Dare Wines Welch Grape Juice Co. White Rock Corp. George Wiedemann Brewing Co. Foote, Cone & Belding BBDO A I Paul Lei ton Al Paul Lejton A I Paul Lejton J. Walter Thompson A I Paul Lejton Al Paul Lejton Ogilvy, Benson & Mather J. Walter Thompson EWR&R MacManus, John & Adams Richard K. Manoff MacManus, John & Adams Doherty, Clijjord, Steers & Shenfield Proprietary Medicines, Drugs, Chemicals and Toilet Requisites Associated Products 5 Day Deodorant Pads B. C. Remedy Co. Bertie Inc. Intimate Hours Bristol-Myers Co. Ammens Bufferin Mum Trig Burma Vita Co. Carter Products Inc., Colonaids Kastor, Ceribelli Co. Brioschi Chap Stick Co. Chap Stick Chap-Ans Chattanooga Medicine Co. Black-Draught Soltice, Velvo, Cardui Chesebrough-Pond's Inc. Pertussin Vaseline Colgate-Palmolive Co. Hal Collins Co. Bakers Hair Tonic Colonia Inc. Creomulsion Co. Robert Curley Ltd. Locks Foot Preparation Eastco Inc. Clearasil Espotab Foster-Milburn Co. Doan's Pills Gillette Co. Grove Laboratories Inc. Div. of Bristol-Myers 4-Way Cold Tablets Minit-Rub No-Doz The House for Men Inc. Hudson Vitamin Products Inc. Kayson Pharmacal Labco Co. Super M39 Vitamins Lan-O-Sheen Inc. Thomas Leeming Co. Ben-Gay Pacquins Silk 'n Satin Lucky Tiger Mfg. Co. McKesson & Robbins Inc. Kessamin Mennen Co. The Mentholatum Co. Colban Deep Heat Rub Grey C. Knox Massey & Associates Joe Cans DCS&S Young & Rubicam DCS&S BBDO Bozell & Jacobs Hilton, Chesley, Clijjord & Atherton Ellington L. C. Gumbinner L. C. Gumbinner Cohen, Dowd & Aleshire Noble-Drury & Associates Compton McCannBricks on Ted Bates Commercial Advertising Assoc. Robert Conahay Inc. Wayne, Tucker Kenneth Rader Co. BBDO Street & Finney Street & Finney Maxon Cohen, Dowd & Aleshire Doherty, Clijjord, Steers & Shenjield Gardner Harry F. Port Pace Paul Muchnick W. C. Beats Joe Gans William Esty William Esty William Esty Gardner Adv. DF&S Warwick & Legler J. Walter Thompson J. Walter Thompson Miles Laboratories Inc. Alka-Seltzer Nervine One-A-Day Bactine Monticello Drug Co. 666 Murine Co. Inc. Nebraska Pharmaceutical Assn. No Sick Travel Pills Kastoj Norcx Laboratories Amitone Norkon Tablets Northam Warren Corp. Odorono Northern Paper Mills Northern Tissue Norwich Pharmacal Co. Pepto-Bismol Noxzema Chemical Co. P-M Laboratories Inc. Pharma-Craft Corp. Pharmaceuticals Inc. Conti Shampoo Skol Pharmaco Inc. Correctol Feen-A-Mint Chooz Pierce's Proprietaries Inc. Lydia E. Pinkham Medicine Co. Plough Inc. Coppertone St. Joseph Aspirin Pomatex Inc. Puritan Research Corp. Magic English Pellets Q-Tips Inc. Remington Rand Electric Shavers Revlon Inc. Hi & Dri Living Curl Sun Bath Top Brass Rexall Drug Co. Ronson Corp. Electric Shavers Harold F. Ritchie Inc. Eno Scott's Emulsion Shulton Inc. Desert Flower Lotion Good Aire Insecticide Isoderm Old Spice Sleep-Eze Co. Inc. Stanback Co. Sterling Drug Inc. Bayer Aspirin Bayer Nasal Spray Campho Phenique Double Danderine d-Con Dr. Lyon's Tooth Powder Energine Fletcher's Castoria Haley's M.O. Midol MoUe Pepsomar Phillips Milk of Magnesia Sutton Deodorant Swedish Shampoo Laboratories Blondex Synten Chemical Co. Inc. Aqua-Ivy Terminix Thrifty Drug Stores 5 Day Deodorant Toni Co. Vick Chemical Co. Whitehall Laboratories Anacin Heet Geojjrey Wadi Geojjrey Wade Geojjrey Wade Charles W. Hoyt J. Walter Thompson Robert Nichols Hilton, Chesley, Clifford & Atherton Grey Joe Gans Ellington Y6fR Benton & Bowles SuUWan, Staujjer, Colwell & Bayles Stern, Walters & Simmons J. Walter Thompson Parkson Parkson DCS&S DCS&S DCS&S Mogul, Williams & Saylor Cohen, Dowd & Aleshire Lake-Spiro-Shurman Lake-Spiro-Shurman R. T. O'Connell Curtis Advertising L. C. Gumbinner Y&R Mogul. Williams & Saytor Warwick & Legler C. J. LaRoche Mogul, Williams & Saylor BBDO Grey Kenyan & Eckhardt J. Walter Thcrmpson Wesley Assoc. Wesley Assoc. Wesley Assoc. Wesley Assoc. Max W. Becker Piedmont Dancer Dancer DancerDancer Dancer Dancer■ DancerDancer Fitzgerald -Sample Fitzgerald-Sample Thompson-Koch Thorn pson-Koch Thompson-Koch Fitzgerald -Sample Fitzgerald-Sample Brown & Butcher Fitzge raid-Sample Thompson-Koch ■Fitzgerald -Sam pie ■Fitzgerald-Sample Fitzgerald-Sample L. C. Gumbinner Firestone Anderson & Cairns Dozier, Eastman & Co. Honig-Cooper, Harrington & Miner Clinton E. Frank Morse International Ted Bates Ted Bates (Cont'd on p. 46) U. S. RADIO January 1960 45