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horizon '60
Rayco Mfg. Co. Renault Inc.
Studcbaker-Packard Corp. Toyota Motors Willys Motors Co.
Mogul, Williams & Sayylor
Kudyicr
D'Arcy Adv.
Hixson & Jorgensen
Norman Craig & Kummel
Gas and Oil
American Oil Co.
Atlantic Refining Co.
Cities Service Co.
Oark Oil & Refining Corp
Continental Oil Co.
Crown Central Petroleum Corp.
D-X Sunray Oil Co.
Deep Rock Oil Corp.
Esso Standard Oil Co.
Genera! Petroleum Co.
Mobilgas Gulf Oil Corp. National Carbon Co.
Prestone Ohio Oil Co. Oklahoma Oil Co. Phillips Petroleum Co. Richfield Oil Corp. Shell Oil Co. Signal Oil Co. Sinclair Refining Co. Skelly Oil Co. Socony-Mobil Oil Co. South Penn Oil Co.
Pennzoil Standard Oil Co. of California
Calso Gas Standard Oil Co. (Indiana) StewartWarner Corp.
Alemite Division Sun Oil Co. Texaco Inc. Tidewater Oil Co. Union Oil Co.
Jos. Katz
N. W. Ayer & Son
Ellington
Tatham-Laird
Benton & Bowles
Al Paul Left on
Potts-Woodhury
W inius-Brandon
McCann Erickson
Stromberger, LaVene, McKenzie Young & Rubicam
William Esty
N. W. Ayer & Son
Need ham, Louis & Brorby
Lambert & Feasley
Hixson & Jorgensen
J. Walter Thorn bson
Barton A. Stebbms
Geyer, Morey, Madden & Ballard
B. B. Brewer
Compton
Fuller, Smith & Ross
BBDO
D'Arcy
MacFarland, Aveyard
William Esty
Cunningham & Walsh
Foote, Cone & B elding
Erwin, Wasey, Ruthrauff & Ryan
Transportation: Airlines, etc.
Air France
■ Air Transport Assn. of America American Airlines Inc. American Export Lines Atlantic Coastline Railroad Baltimore & Ohio Railroad Bay Boat Center BranifF International Airways British Overseas Airways Corp. Capital Airlines
BBDO
Ketchum, MacLeod & Grove
Young & Rubicam
Doyle Dane Bernbach
Wayne, Tucker
Richard A. Foley
West-Pacific
Potts Woodbu ry
Victor A. Bennett
Kenyan & Eckhardt
Based on realistic adjustments in programming and compensation arrangements, network radio is entering the new year with high hopes of being in a stronger financial position than it has been in recent rears.
Continental Air Lines Inc.
Continental Trailways Bus System
Delta Air Lines
Eagle Airways, Ltd.
Eastern Airlines Inc.
Greyhound Corp.
Matson Navigation Co.
Motor Wheel Corp.
National Airlines
Northwest Orient Airlines
Pan American World Airways
/. Walter Thompson
Sanders Ad. Agcy.
Burke Dowling Adams
Harry W. Graff
F. D. Richards
Grey
Fuller, Smith & Ross
Brooke. Smith, French & Dorrance
Marschalk & Pratt
Campbell-Mithun
J. Walter Thompson
PSA Airlines
Sabena Belgian World Airways Scandinavian Airlines System Trans World Airlines Inc. United Air Lines Inc.
Gross & Roberts
Marschalk & Pratt
Burke Dowling Adami
Foote, Cone 6f Belding
N. W. Ayer & Son
Pets and Pet Foods
Armour & Co.
Dash Dog Food Ideal Dog Food National Biscuit Co.
Pal Dog Food Red Heart Dog Food Regal Pet Centers Inc. Rival Dog Food Thrivo Dog Food
Foote, Cone & Belding Roche, Rickerd & Cleary
Kenyon & Eckhardt
John W. Shaw
Dennis, Parsons & Cook
Guild, Bascom & Bonfiglt
The Clements Co.
Publications
American Heritage Books American Poultry Journal Better Homes Si Gardens Book-Of-The-Month Inc. Cowles Magazines Inc. Curtis Publishing Co. Engineering News Report Harper's Brothers Magazine Holiday Magazine Kiplinger McCall Corp. Philadelphia Bulletin Popular Science Magazine P.irent's Magazine Reader's Digest St,indard & Poor Time Inc.
Life Sports Illustrated Time Magazine U. S. News & World Report
Sweets
Albert Dickinson Co.
Fanny Farmer Candy Shops Inc.
Peter Paul Candies
Sealtest Ice Cream
Steven's Candy
TV Time Popcorn
Whitman Chocolate Candies
William Wrigley Jr.
Joe Gans
Shaffer-Brennan-Margulis
W. D. Lyon
Schwab, Beatty & Porter
McCann Erickson
BBDO
Direct
Joe Gans
BBDO
Albert Frank-Guenther Law
Shaffer-Brennan-Margulis
N. W. Ayer & Son
Schwab, Beatty & Porter
Joe Gans
J. Walter Thompson
Wilson, Edwin, Bird
Young & Rubicam
Young & Rubicam
Joe Gans
Schwab, Beatty & Porter
Hanson & Stevens
Rumrill
Dancer-Fitzgerald-Sample
Tucker Wayne
Reach, McClinton & Pershall
EWR&R
N. W. Ayer & Son
Arthur Meyerhoff
Apparel and Shoes
Brown Shoe Co.
Robert Hall Clothes
P. W. Hanes Knitting Co.
Hat Corporation of America
Howard Stores Corp.
Kayser-Roth
Supp-hose Thom McAn Shoes Memo Girdles Mode O'Day National Shoes Inc.
Leo Burnett
Arkwright Adv.
N. W. Ayer & Son
Grey
Silher stein Goldsmith
Daniel & Charles
Doyle, Dane, Bernbach
Dowd, Redfield & Johnstone
McNeil-McCleery & Cochran
Mogul, Williams & Saylor
Religious Organizations
American Board of Missions To The Jews
Baltimore Gospel Tabernacle
The Calvary Hour
Conference of 7th Day Adventists
Evangelical Foundation
Good News Broadcasting Assn. Inc.
Gospel Broadcasting Assn.
Billy Graham Evangelistic Assn.
Lutheran Hour
Oral Roberts Evangelistic Assn.
Radio Church of God
Unity School of Christianity
Voice of Hope
Voice of Prophecy
DeWitt
Walter F. Bennett
Stern Adv.
Milton Carlson
Paul Locke
J. M. Camp & Co.
R. H. Alber Cc.
Walter F. Bennett
Gotham-Vladimir
Keyes, Madden & Jones
M. B. Scott
R. H. Alber
J. M. Camp
Miltcm Carlson
(Cont'd on p. 48)
U. S. RADIO
January I960
47