U. S. Radio (Jan-Dec 1960)

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horizon '60 Rayco Mfg. Co. Renault Inc. Studcbaker-Packard Corp. Toyota Motors Willys Motors Co. Mogul, Williams & Sayylor Kudyicr D'Arcy Adv. Hixson & Jorgensen Norman Craig & Kummel Gas and Oil American Oil Co. Atlantic Refining Co. Cities Service Co. Oark Oil & Refining Corp Continental Oil Co. Crown Central Petroleum Corp. D-X Sunray Oil Co. Deep Rock Oil Corp. Esso Standard Oil Co. Genera! Petroleum Co. Mobilgas Gulf Oil Corp. National Carbon Co. Prestone Ohio Oil Co. Oklahoma Oil Co. Phillips Petroleum Co. Richfield Oil Corp. Shell Oil Co. Signal Oil Co. Sinclair Refining Co. Skelly Oil Co. Socony-Mobil Oil Co. South Penn Oil Co. Pennzoil Standard Oil Co. of California Calso Gas Standard Oil Co. (Indiana) StewartWarner Corp. Alemite Division Sun Oil Co. Texaco Inc. Tidewater Oil Co. Union Oil Co. Jos. Katz N. W. Ayer & Son Ellington Tatham-Laird Benton & Bowles Al Paul Left on Potts-Woodhury W inius-Brandon McCann Erickson Stromberger, LaVene, McKenzie Young & Rubicam William Esty N. W. Ayer & Son Need ham, Louis & Brorby Lambert & Feasley Hixson & Jorgensen J. Walter Thorn bson Barton A. Stebbms Geyer, Morey, Madden & Ballard B. B. Brewer Compton Fuller, Smith & Ross BBDO D'Arcy MacFarland, Aveyard William Esty Cunningham & Walsh Foote, Cone & B elding Erwin, Wasey, Ruthrauff & Ryan Transportation: Airlines, etc. Air France ■ Air Transport Assn. of America American Airlines Inc. American Export Lines Atlantic Coastline Railroad Baltimore & Ohio Railroad Bay Boat Center BranifF International Airways British Overseas Airways Corp. Capital Airlines BBDO Ketchum, MacLeod & Grove Young & Rubicam Doyle Dane Bernbach Wayne, Tucker Richard A. Foley West-Pacific Potts Woodbu ry Victor A. Bennett Kenyan & Eckhardt Based on realistic adjustments in programming and compensation arrangements, network radio is entering the new year with high hopes of being in a stronger financial position than it has been in recent rears. Continental Air Lines Inc. Continental Trailways Bus System Delta Air Lines Eagle Airways, Ltd. Eastern Airlines Inc. Greyhound Corp. Matson Navigation Co. Motor Wheel Corp. National Airlines Northwest Orient Airlines Pan American World Airways /. Walter Thompson Sanders Ad. Agcy. Burke Dowling Adams Harry W. Graff F. D. Richards Grey Fuller, Smith & Ross Brooke. Smith, French & Dorrance Marschalk & Pratt Campbell-Mithun J. Walter Thompson PSA Airlines Sabena Belgian World Airways Scandinavian Airlines System Trans World Airlines Inc. United Air Lines Inc. Gross & Roberts Marschalk & Pratt Burke Dowling Adami Foote, Cone 6f Belding N. W. Ayer & Son Pets and Pet Foods Armour & Co. Dash Dog Food Ideal Dog Food National Biscuit Co. Pal Dog Food Red Heart Dog Food Regal Pet Centers Inc. Rival Dog Food Thrivo Dog Food Foote, Cone & Belding Roche, Rickerd & Cleary Kenyon & Eckhardt John W. Shaw Dennis, Parsons & Cook Guild, Bascom & Bonfiglt The Clements Co. Publications American Heritage Books American Poultry Journal Better Homes Si Gardens Book-Of-The-Month Inc. Cowles Magazines Inc. Curtis Publishing Co. Engineering News Report Harper's Brothers Magazine Holiday Magazine Kiplinger McCall Corp. Philadelphia Bulletin Popular Science Magazine P.irent's Magazine Reader's Digest St,indard & Poor Time Inc. Life Sports Illustrated Time Magazine U. S. News & World Report Sweets Albert Dickinson Co. Fanny Farmer Candy Shops Inc. Peter Paul Candies Sealtest Ice Cream Steven's Candy TV Time Popcorn Whitman Chocolate Candies William Wrigley Jr. Joe Gans Shaffer-Brennan-Margulis W. D. Lyon Schwab, Beatty & Porter McCann Erickson BBDO Direct Joe Gans BBDO Albert Frank-Guenther Law Shaffer-Brennan-Margulis N. W. Ayer & Son Schwab, Beatty & Porter Joe Gans J. Walter Thompson Wilson, Edwin, Bird Young & Rubicam Young & Rubicam Joe Gans Schwab, Beatty & Porter Hanson & Stevens Rumrill Dancer-Fitzgerald-Sample Tucker Wayne Reach, McClinton & Pershall EWR&R N. W. Ayer & Son Arthur Meyerhoff Apparel and Shoes Brown Shoe Co. Robert Hall Clothes P. W. Hanes Knitting Co. Hat Corporation of America Howard Stores Corp. Kayser-Roth Supp-hose Thom McAn Shoes Memo Girdles Mode O'Day National Shoes Inc. Leo Burnett Arkwright Adv. N. W. Ayer & Son Grey Silher stein Goldsmith Daniel & Charles Doyle, Dane, Bernbach Dowd, Redfield & Johnstone McNeil-McCleery & Cochran Mogul, Williams & Saylor Religious Organizations American Board of Missions To The Jews Baltimore Gospel Tabernacle The Calvary Hour Conference of 7th Day Adventists Evangelical Foundation Good News Broadcasting Assn. Inc. Gospel Broadcasting Assn. Billy Graham Evangelistic Assn. Lutheran Hour Oral Roberts Evangelistic Assn. Radio Church of God Unity School of Christianity Voice of Hope Voice of Prophecy DeWitt Walter F. Bennett Stern Adv. Milton Carlson Paul Locke J. M. Camp & Co. R. H. Alber Cc. Walter F. Bennett Gotham-Vladimir Keyes, Madden & Jones M. B. Scott R. H. Alber J. M. Camp Miltcm Carlson (Cont'd on p. 48) U. S. RADIO January I960 47