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HOMETOWN, U. S. A.
radio
li
TURKEY FARM
The Wasburg Turkey Farm, with 500 turkeys to sell, purchased participation on one Saturday Breakfast Party over WJTN Jamestown, N. Y. Total cost of the participation was $8.50. The station reports that 75 telephone calls for turkeys were made during the program and that all the turkeys were sold by the time the weekend was over.
CAR DEALER
For its "Name Your Own Deal" sale, Mer-Lin Motors Ltd. , turned to CFPL London, Ont . It ran a 14-hour saturation and remote campaign advertising its new Meteor cars. Mer-Lin says it sold about 130 cars in four days. The cost of the campaign was $859, or $6.60 per car for the radio advertising.
SUPERMARKET
Triplett's Supermarket bought 20 spots on WBVL Barbourville, Ky. , to advertise two truck loads of peaches. The one-day campaign ran on a Tuesday, an off-day for supermarkets. No other advertising was used. The station reports that within six and one-half hours the store had sold its entire stock of 600 bushels of peaches. Only 15 of the spots had been run by the time the stock was all sold.
HOME BUILDER
Bonk Home Builders ran 50 one-minute announcements over WIRL Peoria. The purchase was made to promote a real estate open house taking place in an out-of-theway area. The campaign ran for three days, on Friday, Saturday and Sunday. According to the station, radio was credited with luring a goodly portion of the 3,000 to 4,000 visitors who attended the exhibit.
RCA THESAURUS
TURNED
THE TOWN
UPSIDE
DOWN!
RCA Thesaurus' latest success was a Canadian caper. From manager A. A. Bruner of radio station CJSP in Leamington, Ontario, comes this happy account :
"18-week campaign brought in $3267.00 additional dollar volume from 22 participating 'Shop at the Store tvith the Mike on the Door' sponsors . . . all conceivied very pleased with results."
U. S. or Canadian ... if your station is looking for lots of local business, RCA Thesaurus can help. Write today for the details.
® THESAURUS
155 East 24th Street • New York 10, N. Y. Chicago, Nashville, Atlanta, Dallas, Hollywood
U. S. RADIO
January 1960
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