U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00069
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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|or buyers and sellers of radio advertising U VOL. 4— NO. 2 FEBRUARY 1960 35 CENTS RADIO. '60 [on Developments }nds in Farm Radi page 1 This is the spot for a commercial [CASE STUDIE Reviews of Fa !r Successes page 27 service: ackaged Program fTfions Surveyed H ». page 36 EVALUATED " ;isers to Appraise tele for RTES A KOB Albuquerque -'j WSB Atlanta WGR Buffalo i WGN Chicago WFAA . . Dallas-Ft. Worth « WKMH Detroit ■^1 KPRC Houston KARK Little Rock WINZ Miami WISN Milwaukee ^ KSTP.Minneapolis-St. Paul ' WTAR Norfolk ,^^ KFAB Omaha WIP Philadelphia I, KPOJ Portland ■Jt WJAR Providence WRNL Richmond KCRA Sacramento WOAI San Antonio KFMB San Diego KOBY San Francisco KMA Shenandoah KREM Spokane WGTO Tampa-Orlando KVOO Tulsa He may be holding the baby, but radio is holding him ! Radio-listening is the great American habit. Multiply all the hours spent at it every day and you'll know why Spot Radio pays off BIG for advertisers! Ink A. Corbet f ■inds Farm Radio Hs Major Share He Ad Budget Radio Division Edward Retry & Co., Inc The Original Station Representative