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WW tJfW Acclaimed world's
highest fidelity radio station... with audience among top 10 in America !
A revolutionary new WLW-AM transmission syslem, developed by Crosley Broadcasting Engineers, has made WLW Radio unquestionably the World's Highest Fidelity Radio Station according to Frank H. Mcintosh Laboratory, Binghamton,
N. Y., the world's largest independent radio and high-fidelity transmission experts.
So before you buy Radio time — check these figures below . . . and remember, WLW high fidelity transmission provides the finest in clarity for advertisers' commercials!
WLW RADIO WORLD COVERAGE (37th year on
the air !)
WITH WORLD'
S
HIGHEST
FIDELITY
MARKET COVERAGE
N
o. of Counties Total Homes in Area
Radi
o Homes in Area
Monthly coverage area
334
3,116,800
2,987,910
Homes reached
Total
% of Total Homes
%
of Radio Homes
Monthly
1,221,160
39
41
Weekly
1,067,110
34
36
NCS DAY-PART CIRCU
LAI
noN
PER WEEK. . . .
Once
3 or more 6 or 7
Daily Avg.
Daytime Listener Homes
961,000
692,400 402,380
593,640
Nighttime Listener Homes
624,360
378,050 204,180
338,020
fSoorce: 7956 Nielsen Coverage Service)
Network Affiliations: NBC, ABC • Sales Offices: New York, Cincinnati, Chicago, Cleveland • Sales Representatives: Tracy Moore & Associates-Los Angeles, San Francisco; Bomar Lowrance & Associates, Inc.-Atlanta, Dallas. Crosley Broadcasting Corporation.
U. S. RADIO
February 1960