U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
00087
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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WHAT MAKES WXYZ RADIO AND WXYZ-TV DETROIT'S MOST POPULAR STATIONS?* iWXiWiiH Meat and potatoes programming for our meat a! audience . . . that's what! Our hard working young audience Hkes down-to-earth inforr and entertainment with lots of zing ... a specialty of the young-i heart stations. How many do we reach? More than there are in Maine, New Hampshire, Vermont, Rhode Island and Connecticut put together.** They work hard, play hard and will spend more money this year than ever before. Industry leaders say they'll sell more than 7 million cars in 1960. This means our listeners and viewers will earn over 13 billion dollars.*** Better put WXYZing in your advertising plans. *Check your rating books and see. **Population of WXYZ signal area: 6,505,500. ***Effective Buying Income: $12,921,160,000. Source: Sales Management, 1958. THE STATIONS WITH WXY^ • WXYZ RADIO 1270 • WXYZ-TV CHANNEL 7 • ABC DETROIT ^ _ A nf