U. S. Radio (Jan-Dec 1960)

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The average radio-oriented housewife spends nearly one-fifth of her life — or almost 30 per cent of her waking hours — listening to the radio. Spot radio advertisers have 12 times more opportunity to reach housewives than those using newspapers, as these high buying-powered, radio-active homemakers spend only 23.4 minutes per weekday with newspapers! These and other fascinating advertising and selling facts are revealed in a brand new study made for H-R by Market Planning Corp. (McCann-Erickson, Inc.) and published by H-R in a colorful brochure as another industry service. Write for your copy of "The Case of the Radio-Active Housewife." ONEFIFTH OF HKR LIFE ^f(^^^ X!X JlV Reprexeritatii'ps "We always send a man to do a man's job" ,V< jf YorkChicago San Francisco Hollywood Dallas Detroit Atlanta Houston New Orleans Des Moines