U. S. Radio (Jan-Dec 1960)

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THE EDITOR Fire Triggers Radio Action^ December 1959) . [We had] a similar occurrence here in Crescent City where radio played a big part. On December 28, 1959, a tug in the harbor exploded and burst into flames next to a barge containing 800,000 gallons of high-octane gasoline. The potential disaster was great since the 10 square blocks of the city fronts directly on the harbor. [The explosion occurred at 9:20]. . . . We were issuing sheriffs bulletins less than a minute after it happened. Also, the AP was notified immediately and we scored a 60-minute exclusive for them. . . Our mobile news reporter was on the scene so fast that he was aboard the Coast Guard cutter going out to cut the tug loose when the second explosion occurred at 9:42 a.m. . . . We reported to our listeners immediately the heroic rescue [of the five men on the tug] . . . brought the public an interview with the only injured man . . . from the hospital [and] gave 51 personal interviews to 37 stations. Sonny Curven Program Director KPLY Crescen/ City, Calif. Spot Listing Congratulations to you on the January issue of u. s. radio. I feel that it is one of the most informative issues of this popular magazine I have ever seen. Of particular interest . . . was the article Spot Radio Moves Up — especially the review of 1959 spot advertisers as compiled by u. s. radio. I can quickly realize the tremendous amount of work and research that went into the compilation of the list. However, to me it falls just an iota short of being perfect. While you list the accounts and agencies, would it not be possible to break them down in some way to designate the distribution area? This is the kind of article, in my humble opinion, that is invaluable and will undoubtedly enlarge your already healthy circulation. Thomas S. Carr Vice President 6 Manager of Radio WBAL-AKf-JY Baltimore WKLO LOUISVILLE Iftr liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii My how things change! Did you know? In Louisville ONLY on people size radio for family size fun. Check your latest Pulse-Nov., check your latest Nielsen-Nov.-Dec. and re-check your audience composition on BOTH. Bill Spencer or Robert Eastman for wonderful details. SOLD NATIONALLY BY: robert e. eastman & co., inc. U. S. RADIO February 1960 21