U. S. Radio (Jan-Dec 1960)

Record Details:

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thoughts for today. Included in the material are modern sound effects like the take-off of a missile. • Lang-\Vorth Featiue Programs Inc. recently introduced a new package of "Special Selling Season Shorties" composed of 397 selections for year round use. What is special about this package is that it "showcases" the commercial message by surrounding it with complete but short arrangements of standard and popular music. • RCA Syndicated Programs is planning distribution of a fiveminute sports show with Jackie Robinson. In addition, the company has in the talk stage another five-minute series that would deal with medical advice and news. • Program Development S; Research Corp., a new entry, is packaging a monthly service of capsule programs, approximately one minute long. Called the "Informacast," the service provides researched scripts on various subjects (e.g., auto care, gardening, health) that can be inserted anywhere in the regidar schedule. Harry S. Goodman Productions is distributing a one-minute talk show, Young Hollyivood, which features interviews with stars on location in their homes or at U. S. RADIO February 1960 37 U