U. S. Radio (Jan-Dec 1960)

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Stepped-tip activity in new radio program services shows greater offerings of talk and interview shows. Emphasis also is seen in using voices of stars ulation to a nionlhly high of $75 for cities o£ over one million in population. In cases of multiple station ownership, a discount of five percent is allowed for each additional station up to 20 percent. A trend towards greater use of talk shows in station programming is observed by Harry S. Goodman Productions, New York. The company reports that "stations are showing an overwhelming interest in talk and interview shows of one minxite in length." One such Goodman program that is currently in distribution is Young Hollywood. Dick Strout, radio reporter, interviews stars on location in their homes and at previews. Subscribing stations are provided with 25 one-minute programs per week. The Goodman organization is the distributor; Celebrity Management Corp., Hollywood, is the producer. 'Cerebrify Talk' Trand Associates, New York, a relatively recent arrival in the program packaging field, started with one 5-minute show, Celebrity Talk, featuring interviews by Maggi McNeills, and has since added five more — Decorating Today with Virginia Graham, This Is Zsa Zsa with Zsa Zsa Gabor, Ladies First with Anita Colby and Ilka Chase, Time Remembered with Westbrook Van Voorhis and News Analysis of the Week in Revieic with John Cameron Swayze. Celebrity Talk is heard on 302 stations plus 180 outlets of the Armed Forces Radio Service. Miss McNellis conducts impromptu interviews with prominent personalities from all walks of life. These are taped and mailed to stations. The latter show represents a departure from the five-minute, fivea-week format; it is a once-a-week, 10-minute show. Trand programs are offered to stations on a fee basis; some are sold for as little as $2.20 and others for about $10. It is the intention of Trand, according to Dudley C. Andrews, Jr., president, to offer a total of six 5minute shows which will be offered as a package to radio stations, covering interviews, decorating hints, teen talk, sports, news analysis and news for women. Nemrac Shows Nemrac Recordings, West Islij), N. Y., is packaging a children's show. Flight Into Fantasy. The star of the 30-minute program is a goodnatured robot named "Nemrac." The show is described as a "musical and informative journey into the realm of fact and fiction." Led by "Nemrac," the children take soimd journeys to lands of the past, present and future with a stop, of course, at Birthday Island. The weekly taped program is being offered at $10 a tape on a minimum 13-week agreement. Another show currently being put together bv Nemrac is a humor series called McNaughton ir McGonagle, a taped comedy routine in oneminute and 30-second segments. The comedy vignettes are written by Harry McNaughton, veteran performer of the series. It Pays To Be Ignorant. There are 25 vignettes to a half-hour tape. The increased interest in "talk" shows is evidenced l)y the newlyformed Public Affairs Radio Inc., New York. The firm was organized by Guthrie Janssen, president, who was a news correspondent for N15C from 1911 to 1917. The first effort of the new company is a 15-niiniite survey of business and finance that is designed for weekend airing, either Saturday or Sunday. Local Sponsorship The show will include reports from the stock markets, features and intervie^vs with investment authorities. The series, recorded in New York's financial district, is open to local sponsorship. Public Affairs Radio also will offer to stations a daily voiced service giving 50 seconds of the day's final business and financial news direct from Wall Street. Each report will l)e custom-tailored to the individual station and community interests. The services of Public Affairs Radio are expected to be expanded as rapidly as possible to include other direct-voiced news reports (both domestic and overseas), discussion of public issues, coverage of public events and other public affairs programs. Mr. Janssen declares that it is the company's intention to make available to stations a selection of quality voiced public affairs progiams in a variety of lengths, styles and formats. The current wave of activity in new packaged radio program services is paralleling the interest and desire by stations to alter continually programming matter in an effort to make their sound an effective voice in the communitv • • • U. S. RADIO Februarv 1960 39