U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000193
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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KICKING OFF their new Million Dollar Music Format, WAAF Chicago took a booth at the Chicago Auto Show, broadcasting on the spot daily. They were so satisfied with the project that they set up another booth at the Sports and Vacation Show this month. WINNER OF the drawing held by WADO New York couid buy this car tor 99 cents. Feature was promoted by Christensen & Weiss auto dealers with a heavy saturation schedule over the station. Other prizes included dinner for six couples. CHEERS FOR a c=:use -; led by the WHK Cleveland basketball team's cheerleaders (front, I. to r.) Carol Fauber and Sandy Paries and (back, I. to r.) Delores Simko and Sharrie Milner. The team raises money for uniforms and equipment for needy Cleveland schools. ^ U ^^LJ CHARLOTTE'S WOMAN of the Year, Mrs. David L Wallas, receives award from Pat Lee, woman's editor of WBT Charlotte. The station has presented the award annually for the last five years. Winner was cited for ability "to work constructively with people." REIGNING OVER Florida's billion dollar citrus industry is Florence Cloud, winner of the I960 Florida Citrus Queen beauty contest. She was entry of WGTO Cypress Gardens. U. S. RADIO • March 1960 47