U. S. Radio (Jan-Dec 1960)

time buys A-1 Sauce Div. of Heublein Inc. Agency: Fletcher Richards, Calkins cr Holden, Xew York Product: SAUCE A saucy bit of radio is now anticipated for A-1, on several stations in the New York area. Campaign will be on a yearly basis, with a May start now definite. I-iill minutes have been scheduled in morning and traffic limes. Fretpiencies will be determined as availabilities arise. Timebuyer is I-i/ Griffiths. Ameril Drug Co. Agencv: Kenneth Racier Co., New York Product: AI.KAII) AM) CLORAMINT .Soothing to the sound waves is the .V-UO.OOO campaign now underway on 68 stations in 23 markets for these stomach sweeteners. l\sing a new musical jingle, the schedule calls for .SO spots a week for each station, and will last for l.S weeks. Kenneth Radei is handling the buying for his client. Best Foods Inc. Agency: Dancer-Fitzgerald-Sample Inc., New York Product: HI^LLNfANN'S Nt.VYONNAI.SE Adding markets to its radio schedule, Hclimann's i)cgins a spring campaign Ajjril 4 in about 10 national markets. The end-of-week schedule will last six to eight weeks, at heavy fre(juen(ies. >tinutes and lO's will be heard all through the day. Timebuyer is Dorothy Medanic. Bulova Watch Co. Agency: M(Cann-Erickson Inc., New York Product: WATCHES After being off for a long spell, the famed B-U-L-O-V-A spots are back on the sound waves. Campaign begins .\pril 1 in at least the top 50 markets, with the possibility that more will be added. The fO-second time spots have now been sdiedulcd through June and will appear on a variety of shows, depending on what's available in each market. Saturation frequency has i)een scheduled. Timebuyer is Piiil Stunil)o. Champion Spark Plugs Agency: /. Waller 'rii())iif)s())} Co., .\ew York Product: SPARK PLl'GS Tune-up time is also radio time, so on April 1 1 Champion begins the first of its two radio (lights for 19(50. Spot schedule will cover 11 top markets across the nation, will run for six to seven weeks. Full minutes will be used where possible, with some 30second spots. In addition to its s])ot schedule. Champion will be using four weekends of Monitor this sj)ring. Timebuyer is Hob Ciorbv. Continental Oil Co. Agency: Benton & Bowles, New York Prod IK t: (;.\.SOLINE Supplemeiuing its year around radio with a sunnncr schedule, Conoco will go into al)oui 10 midwestern markets in late .April. Ciamjjaign will last until late .\ugust or early September. Only full minutes will be used in traffic times, with frecjuencies in Denver and Des Moines going up to .'JO a week. 7 imcl)uycrs arc Alan Voi)lin and Tom Focone. Drug Research Corp. Agency: Kastor, Hilton, Chesley, Clifford ir At her ton, New York Product: POSITAN Following the sunworshijjpers, the suntan lotion is coming North in a campaign that begins in warmer areas (Cont'd on p. 8) V SELLING ; C^ like wildfire! Since the ad on the right first appeared in less than 90 days -stations in these additional markets have signed Programatic contracts: Oklahtma City Milwaukee Calumbus Rochester Springfield Syracuse Albany j Des Moines Norfolk Wichita Danville Louisville Bristol Fort Worth Decatur Toledo Leaksville N.A.B. Convention Delegates Hear Programatic's distinctive adult music programming! See Programatic automatic equipment in action! Find out how Programatic can be a profitable investment for your station too! Exhibit Space *1Exhibition Hall Chicago's