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FIRST CHOICE
FOR LASTING ECONOMY
Precision design and rugged construction to meet the exacting, professional requirements of the broadcast industry assure long, trouble-free life for true economy.
Consistently high performance and virtually trouble-free operation of the Ampex 351 have established it as the first choice of not only broadcasters, but educators, professional recording studios, research laboratories, religious and business organizations.
Actual case histories document the fact that Ampex, on a cost-peroperating-hour basis, is the most economical recorder made. Write for new comprehensive catalog 2037.
Ampex will be at NAB, Chicago, April 3 to 6, 1960, Exhibit No. 32.
%m" \"'"°
AlPEX
AUDIO PRODUCTS DIVISION AMPEX PROFESSIONAL PRODUCTS COMPANY
934 CHARTER STREET • REDWOOD CITY, CALIFORNIA
time buys
(Cont'd from p. 7)
Apiil I, ami will j^o nalioiial as ihc smniiKi approaches. One-minute spots will be aired at fairly heavy lre(|ucn(ies. Timebuycr is lieryl Seick'iil)er<'.
Esso Standard Oil Co.
Aiycni). M(('.(nni-Eiirl<s())i Inc., AV'TC Yorli
i'KHhut: FLIT
1-lit is set lor a seasonal lling in about .'50 luarkels, mostly in the South. Stai tiii<> dates will be sprayed across .\piil, with each campai<>n riiniiin^ loui to six weeks. Fre(|uc'mies \ai\ liom about 20 to 10 a week, in minutes, 20's and lO's. rinul)ii\ei is |ncly liender.
Esso Standard Oil Co.
A|^eiu\; M( (^(imi-Ki i( li.soii Inc., New Yovk
IModmt: (, ASOI.INF .\M) OH.
.\e\\ radio apj)roa( h lot Ksso is shaping up to a iiiid-.\pril start in about .")0 maikets across the country. Esso's jjlunt'e into spot is now scheduled lor 27 weeks, with lre(|uencies varyin<> by maikel, averagiiif^ 10 per market, (ioncentralion is on weekends, over more than one station per market. Timebuyer is Joe Granda.
Fonda Container Co., div. of Standard Packaging Corp.
.\!^en(\: Sinitli, Huge} i Kiiudscii hu ., New York
PkxUuI: C.WS, I'APKR PLA lE-S, I'AILS
Fonda kicks ofl a radio campaign next month keyed to the housewile on her way to market. For a total ol tour weeks, including the weeks before and after Memorial Day and belore and alter ln(Ie])enden(e Day, the company goes into the top 4.5 markets across the country by food store sales. Mcjstly one-minute ET's will be used. The timebuyer is Bill Segal.
V. S. RADIO
April I'.KiO