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Of course, there's (mother Personalitv Station
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I WASHINGTON (Cont'd from p. 13)
Broadcasters. The board's action to permit non-\.\B member stations to snhscril)e to the Standards is expected to swell the list ot siilwcribers. It also "approved in principle" the recommendations of the Standards of Good Practice Clomniiiiee to jnit "teeth" in the eniorccintnt of the Standards. Board approval also has been given to the annual snbscription lee to the Standards. The fee is eqnal to 10 times a station's highest pid)lis!ied one-time advertising rate for a fiO-second spot annoinicement, or a maximmn of $360 a year. A 40 |)ercent disconnt is enjoyed by NAB radio members.
Self-Discipline Will Play A Greater Role in Broadcasting
A iniinl)cr oi "educated guesses" about the iuiure of broadcasting have been made l)y Frederick H. Ciarrigiis, X.\B manager of organizational services. Addressing the Philadelphia diapler of American Women in Railio and Television, Mr. Garrigns said that ". . . . many broadcasters are perfectly willing to dean their own house without further governmental restriction or regidation. This recognizance of the virtue of self-discipline will l)e sine to make its impact on broadcasting as it faces the future." Mr. Garrigus believes that ". . . diverse as it now is in quality and content," the variety of programming may well be further expanded. He states that ". . . broadcasters will lake a considerably more cautious approach to any action or actions which might in fact — or by implication— indicate any moral lapses. . . . On ijolh the national and local levels i>road(asting has committed itself, by the public statements of its leaders, to a larger number of pid^lic interest, educational and world affairs programs than ever before. "W'ith the continued up-grading of the standards of connnercial copy, consequent as we have said upon the closer adherence to the revised Radio Standards of Good Practice . . . we will have considerably fewer commercials of questionable good taste," he concludes. • • •
14
U. S. RADIO
April I960