U. S. Radio (Jan-Dec 1960)

the THIS MONTH: CLAIR R. MCCOLLOUCH President & General Manager Steinman Stations NAB's 7960 Distinguished Service Award Holder Clair R. McCoIlough, president and general manager of the Steinman Stations, this month receives the National Association of Broadcasters' 1960 Distinguished Service Award. Begun in 1953, the annual award is given to an individual "who has made a significant and lasting contribution to the American system of broadcasting by virtue of singular achievement or continuing service for or on behalf of the industry. . . ." Mr. McCollouph, of course, would qualify on either count. His radio career started in 1929 Avhen he joined the Steinman Stations' WGAL Lancaster, Pa., in sales and in a supervisory capacity. Since that time, his energy and effort have not onlv been directed toAvards the expanding group ownership, but also the expansion of the industry of which he has been a Aital part. He was founder of the Pennsyl\ania Broadcasters Association in 1932 (now the Pennsylvania Association of Broadcasters). He was a member of the reorganization committee of the NAB in 1938 and was elected to the first board of directors. He has since served almost continuously on the radio and tv boards and is a past chairman of the board. A decade ago he presided at some of the original meetings that established the Radio Advertising Bureau as a separate selling organization for radio, similar to biueaus of other media. Mr. McCoIlough is bullish over the future prospects of radio. He believes that the current progress of fm is not just another false start. He maintains that fm should be the program opposite of am. At the same time, he notes that radio is doing splendidly in local and regional business. "It is the task of radio to capture the imagination of the national agency which is under tremendous selling pressure from all media." Mr. McCoIlough was educated at Pennsylvania State Teachers College and received an honorary doctor of science degree from Franklin & Marshall Collesfe, Lancaster. He is married to the former Velma A. Dilworth and thev have one dausrhter, Constance. In a business that is known for its job progression, Mr. McCollough's three-decade service with the same company is a distinguishing mark in itself. Under his day-to-day supervision, the Steinman Stations orew and todav include six am stations, four fm and tA\'o tv. • • • LONG ISLAND IS A MAJOR MARKET! THE VOICE OF LONG ISLAND THE GREATER LONG ISLAND MARKET (Nassau-Suffolk) MORE GAS IS SOLD ON LONG ISLAND THAN IN ATLANTA, AKRON, ALBANY AND ALLENTOWN... PUT TOGETHER! GAS STATION SALES U 74,106,000 WHLI Dominates the Major Long Island Market (Nassau) . . . Delivers MORE Audience than any other Network or Independent Station! (Pulse) ►10,000 WATTS WHLII HEMPSTEAD lONC ISLAND, N T. AM 1100 r M 98 3 jm idtm Represented by GlllPema U. S. RADIO -April 1960 15