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THE EDITOR
ol Kill Wiseman ol WOW Omaha, Neb.
The American hirmer is uniloubtedly the most sagacious, hard to tool personality on the lace ol our globe . . When a larm director starts having competitive accomits on his programs, he had l)etter figure he is through I)eing ol any \alue to his sjjonsors.
The top farm accounts buy farm directors for exclusivity, and these accounts are looking only at men who live and breathe their jiroducts. I would not want a farm ilirector on my payroll who could carry water on both shoulders. If he is not sold on the sponsor let's find another sponsor, but by all means, let's not have competing accounts using the same farm director.
Ben Ludy
President and General Manager KWFT Wichita Falls, Texas
A fine issue that presented a good roundup on farm radio.
Ken Klein
Public Relations Director Kail Agency Inc., New York
I wordd greatly appreciate it i
you could place me on the subscription list of U.S. RAnio. I \vas most impressed with the book.
Also, I would like to order reprints of the story on d-Con (see Radio: d-Con's Pied Piper, February, 1960).
Hamilton Hicks Jr.
Educational Department The d-Con Co., New York
Country Music
I have been in the broadcast industry ^vith country music for 12 years. I thought now might be a good time for local radio to look into a country music policy. . .
Country music has emerged from the darkness to become a highly commercial format for local radio. This modern day "folk" music is programmed to a vast consinning audience wherever it is heard. . . A station with a country music format can produce far more than ratings. It can produce results for both local and regional accounts because the country music listener is the most loyal listener one can find. . .
Carl Stuart
Program Manager iVAMO Homestead. Pa.
WKLO
LOUiSVILLE Iftr
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My how things changed! Now you know In Louisville
ONLY on
people size radio for family size fun. Check your latest Pulse-check your latest Nielsen-and re-check your audience composition on BOTH.
'Now First . . . Nielsen Rated Hours 6 AM to Midnight ... by far
Bill Spencer or Robert Eastman for wonderful details.
SOLD NATIONALLY BY:
robert e. eastman & co., inc.
U. S. RADIO
April 1960
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