U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000232
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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, $\sW Hov.-Oet J9S9 \| Oct**-' WSB RADIO FIRST IN AUDIENCE 92% OF THE TIIVIE White Coiunins on Peachtree. the home of V^SB Radio The Voice of the South Atlanta Latest Nielsen on Atlanta reveals a handsome bonus beinjj shared by WSB Radio advertisers. This station's audience was up 18?,', in the morning, up 10% in the afternoon. Nighttime dominance over the field was more marked than ever! Of total quarter-hour periods measured WSB Radio was first in audience 464 times. Station No. 2 led 28 times and Station No. 3 was fir.st 6 times. In March WSB Radio enters it 39th year of service to the South. And for each con.secutive year this station has been the overwhelming favorite of Southern listeners. Certainly your advertising in Atlanta belongs on WSB Radio. Affiliated with The Atlanta Journal and Constitution. NBC affiliate. Represented by Retry. Associated with WSOC WSOC TV, Charlotte, WHIO/WHIOTV, Dayton. 13 U. S. RADIO • .^pril 1960