U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000293
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Herb Selby, Vice President in Charge of Media, Meldrum & Fewsmith, Inc., Ohio's largest advertising agency; at home in his den — alone with his media decisions, and SRDS. . . . where competent evidence of media values wins your case Handing down media decisions is an arduous, financially-answerable task that often calls for at-home, after-hours concentration. Just ask Herb Selby, or the thou.sands of media executives like him. At times like this, incompetent, irrelevant and immaterial media evidence is indefensible. Keep in mind that the media "judge", directly or through his mediabuying team, has seen the briefs and exhibits, has heard the testimony of the media representatives. Now he wants a summation of your medium's basic values, immediately preceding his decision^ a competent Service-Ad in SRDS that properly presents «// the important arguments for your case. One man, alone with his notes and SRDS — how can you plead your case now? With a competent Service-Ad in SRDS YOU ARE THERE selling by helping people buy S^'^S standard Rate & Data Service, Inc. tlw national authority serving the me(lia-l)itying iunction C. Laury Botthof, President and Publisher 5201 OLD ORCHARD RD., SKOKIE, ILL., ORCHARD 5-8500 SALES OFFICES-SKOKIE, NEW YORK, ATLANTA. LOS ANGELES (D '(©. fc^ ctfl U. S. RADIO April 1960 {Supplement p. 37) 79