U. S. Radio (Jan-Dec 1960)

Record Details:

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IT'S WHO'S UP FRONT THAT COUNTS THE Nl In any one town, only one station can be the leader . . . only one station outrates all the rest ! In Columbus, Ohio, that one station is the New WCOL. WCOL is different. WCOL has the new sound of the '60's, combined with sound programming — choice, flawless broadcasting specially selected and specially produced for sound listening. Single spotting "showcases" your 24-hours-aday broadcasting 1230 AM 92.3 FM commercials. These are a few of the reasons why more folks find it fun to listen to the New WCOL than any other radio station. (Nielsen, Pulse, Hooper.) How about you? Next time you buy Columbus radio, ask for the new WCOL. To paraphrase a popular quotation . . . WCOL SOUNDS GOOD like radio should. THE CAPITAL STATION COLUMBUS 15, OHIO represented nationally by: robert e. eastman & CO., mc. (^^ Station WING, Dayton; WEZE, Boston; WKLO, Louisville, and WIZE, Springfield, 0., are other AIR TRAILS stations.