U. S. Radio (Jan-Dec 1960)

Record Details:

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li And Emphasis is the popular new NBC Radio Network feature heard eight times each day, between 9 am aad 5 pm, immediately following 'News On The Hour." EVnphasis' perceptive five-minute CK)se-ups on people, places and events provide attractive, enlightening background for women about the home . . , 'apd for a broad cross section of America. Proof for this comes from all across the nation, day after day, in the form of letters. Thousands of letters completely unsolicited all asking for copies of favorite Emphasis programs they have heard. What explains Emphasis' universal appeal? Its discerning commentators and their choice of lively subject matter. Every day listeners can hear Morgan Beatty, David Brinkley, Alex Dreier, Pauline Frederick, Wilson and Lee Hall, Chet Huntley, Robert McCormick and Ray Scherer report ing on topics as vital and varied as they are entertaining. Advertisers, too, will find emphatic reaction to Emphasis. In just one week 10 announcements will deliver more than 16 million commercial impressions for only 51c per thousand. Put the selling power of Emphasii on your advertising schedule . . . aj part of the Sound of the Sixties or, THE NBC RADIO NETWORl{