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airwaves
Radio's Barometer
156,394,000 Sets in Use
1 5,000,000 Fm Sets in Use (NAB Research)
40,387,000 Car Radios (RAB est.)
1,442,368 Sets Made (Feb.— EIA)
3,465 Am Stations
706 Fm Stations
Spot: Billings for the first third of 1960 are 58 percent ahead of the same period last year, it is reported by Broadcast Time Sales. The recordbreaking increase, according to BTS, was made with the same group of stations represented in 1959.
Network: The Pepsi-Cola Co. recently moved into the top position as a network advertiser in terms of total home broadcasts delivered, according to the monthly A. C. Nielsen Co.'s index for the period ending March 6. Beverage company totaled 171,941,000 home broadcasts delivered, using 382 broadcasts. In second position is R. J. Reynolds Co. with 132,538,000 total home broadcasts delivered via 300 broadcasts. Pharmaco Inc. is next with 129,571,000 home broadcasts delivered using 357 broadcasts. Network leader in commercial minutes is Pharmaco, the Nielsen index shows, with a total of 103,013,000. Whitehall-American Products follows with a total of 90,125,000 commercial minutes deli\ered, and Time Inc. is next with 82,022,000.
Local: Increases in billings have been reported by t^vo stations — WABC New York and KNX Hollywood. WABC enjoyed the highest first quarter in its history, according to the general manager. At the end of the quarter on April 2, the station was 16 percent ahead of the first quarter of 1959. A 31.9 percent increase in billings was registered by KNX for the first quarter of 1960 over the similar period last year, according to Gordon Mason, sales manager. Increase was attributed to a high percentage of renewals and an "unusual amount of new sales of programs and announcements."
Stations: The number of am and fm stations on the air at the end of March totaled 4,171, an increase of 13 (three am and 10 fm) over the previous month.
Commercial AM Com merciat FM Stations on the air 3,465 706
Applications pending 609 77
Under construction 81 161
U. S. RADIO • May 1960
Sets: Total radio production in February was 1,442,368, including 596,872 auto receivers, according to the Electronic Industries Association. Total production for the first two months of this year is over 500,000 more than during the same period in 1959. Total radio sales, excluding car radios, was 611,479. A comparison of the two month totals in the number of units sold shows an inciease of over 230,000 units in 1960.