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Chicago Coverage
INDIANAPOLIS FM?
^ CHICAGO
Well, yes and no . . .
YES, WFHM-FM's signal was received at NAB Convention clearly* all the way from Indianapolis.
NO, we don't claim Chicago coverage . . .
But we do know that WFBM-FM, Mid-Indiana's most powerful FM station . . .
• Reaches 197,557 select FM set owning families
• who reside in the Land of the Golden Sound, a rich 50-county area totalling more than $2 billion in retail sales.
Sell your product to this select audience . . .
*Walker-Rawalt, Inc., has the evidence.
INDtiNAPOLIi
INDIANA
'GOLDEN SOUND OF THE MIDDLE WEST" D ODD
A Broadcast Service of TIME, Inc.
mc
for buyers and sellers of radio advertising
^mio
MAY 1960
VOL. 4 NO. 5
... IN THIS ISSUE . . .
Radio ... In The Public Interest
U. S. RADIO Survey
Editorializing
Radio News
Community Services
Metropolitan Operacasts and Texaco
McCannon Looks At Public Interest Record
Networks Public Interest Fare
Nationwide's Lincoln on Radio-Advertiser Obligation
Outlook for Public Service Sponsorship
Agency Executives on Public Interest Programming
Airwaves BPA Memo (!oniincrci;il Clinic tditorial Focus on Radio Hometown U.S.A. Letters to Editor Names and Faces Radio Registers Radio Research Rei)f)ii Iroin At^ciHics
DEPARTMENTS . . .
Report from Canada Report on Fm Report from Networks Report from RAB Rejiort (rf)rn Representatives Silver Mike Souiuliiii^s Station Log Time Hii\s \\':ishiii!'t()ii
3 83 80 100 70 72 23 98 84 96 89
24 28
32 44 53 57 59 61 62 67
94
92 93
85 87 22
7 81
8 19
Arnold Alpert Publisher
Jonah Gifliti Editor
Arnold Farber Managing Editor
Rollie Devendorf Art Editor
Patty Kirsch Assistant Editor
Barbara Saypol Assistant Editor
Blanche Stein
Administration-Production
Seymour Weber Office Manager
Jo Ganci Secretary to Publisher
Advertising:
Shell Alpert V.P.-Adv. Dir.
West Coast
Whaley-Simpson Co.
700 Montgomery Building
San Francisco II, SUtter 1-4583
% Edith K. Whaley
3493 Cahuenga Blvd.
Los Angeles 28, HOIIywood 3-2215
Member of Business Publications Audit of Circulations Inc.
"
U. S. RADIO is published monthly by Arnold Alpert Publications, Inc. Editorial and Business Office 50 West 57th Street, New York 19, N. Y. Circle 5-2170. Chicago, III.— 161 E. Grand Ave. WHitehall 3-3686. Washington, D. C— 1806 EastWest Highway, Silver Spring, Md. JUniper 8-7261. Printing Office— 3110 Elm Avenue, Baltimore II, Md. Price 35t a copy; subscription, $3 a year, $5 for two years in U.S.A. U.S. Possessions and Canada $4 a year, $6 for two years. Please advise If you move and give old and new address. Copyright I960 by Arnold Alpert Publications, Inc. Accepted as controlled circulation publication at Baltimore, Maryland.
U. S. RADIO
May 1960