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soundings
Public Interest Record
Of Radio Stations Analyzed
Following a survey of stations across the tountry, v. s. radio l)cgins on p. 24 a documentation of Radio . . . In The Public Interest. I'lie 40-page report comprises a statistical compilation as to public interest programming and announcements; performance of stations in such matters as editorializing, news, community service and other ieatiues.
Is There Another Radio Coverage Study on Horizon?
A group of aboiu 50 stations, ranging in size irom clear channels to fm-only's, are pushing hard for a new Nielsen coverage study. It would be the first since NCS 2 (1956) and would be taken late this year. The plans for the proposed study differ in that radio would be studied separately from tv and would include special featines. The plan is presently in the laps of Nielsen executives.
Radio Month Activity Now in High Gear
Backed by materials from Radio Advertising Bureau and the National Association of Broadcasters, radio stations across the country are in the midst of the second annual National Radio Month. NAB's materials are built around the theme "Heart Beat of Main Street" (see Washington, p. 19) . R.\B's theme, "You Get More Out of Life With K.adio," is being promoted through new jingles (four 20's and four lO's) . The package to its members also includes a complete manual with step-by-step suggestions for organizing the promotion; there are 32 pages of live copy including dealer tie-in retailer coinmercials, and text for radio month speeches. RAB stations are also supplied with promotion and program ideas.
Retry Public Service Study Documents Station Performance
The Edward Petry & Co. survey on the time and talent that its represented stations allocated to public service activities during 1959 revealed the following: The 25 radio stations represented in the study broadcast a total of 245,705 annoimcements and 16.776 programs, with a dollar value for time and talent of $5,531,580 in 1959.
NAB Editorializing Study Due for Release Soon
The National Association of Broadcasters is slated to release within a few weeks a report on the extent and practice of editorializing by stations. This study is actually part of a larger survey on news and news techniques, which will be released first.
Taft Washington Bureau Keys Trend to Individual News
I
U. S. RADIO
May 1960
With the establishment of broadcast news as a prime vehicle of modern joiunalism, many group owners and single stations have sought out individual Washington news treatment. The latest example is the Taft Broadcasting Co. (five radio stations, foiu tv's) , which set up its own ne\\s bureau in the capital, headed by veteran newsman Ralph de Toledano.