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Equipping a Radio Station?
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BK-6B
Miniature Microphone
This RCA Miniature Dynamic Microphone is as inconspicuous as modern microphone design can make it! Just 2^6" long, it weighs but 2.3 ounces. And, in spite of its compactness, the BK-6B is a durable, high-quality microphone. Try it for remotes! You'll find it excellent for interviews, panel shows and sports. It's a great value at $82.50!
Ordi-r Hour BK-6Ii noiL'! Write to RCA. Dt'pt. G-.337, BinUlinti 15-1. Camden, N. J. M^hittever i/our broadcast equipment need.i. lee RCA FIRST!
RADIO CORPORATION of AMERICA
Tmk(s ) E
time buys
American Oil Co.
Agency: Joseph Kalz Co., New York
Product: AMOCO GASOLINE
Another company to take advantage of the Slimmer air is Amoco, \\lii(li starts its summer drive in M.i\. Selected markets have l)tcn ( ho^ell lor a 26-week schedule, w'wh (.iiiphasis on traffic time ainioiiiutuKiits. Timeliuvinii is haiitUed l)v Ri)l)i'ii Rowell.
American Tobacco Co.
\i;cii(\: IHiDO, Xrw York
IModud: LUCKY STRIKES
l.igluiiig up again lor a summer lligiu. the cigarettes go on the air at the end ot May in al)out 60 markets. The five-week flight is part of the overall advertising schedule for the year. Minute spots will be usetl at fairly heavy frequencies. 1 inicl)iiyer is Hope M;iitinez.
Anheuser-Busch Inc.
Agency: D'Arcy Advertising,
St. Louis
Product: BUDWEISER
"Pick a pair of six packs" promotion on 513 radio stations in about 2*)() markets is a repeat of last year's success. Part of a May and June campaign in all media, this year's promotion Avill employ brand new jingles. It is estimated that close to 45 to 50 announcements a week will be aired in each market for about a 409,000 spot total for the twomonth period.
Canada Dry Corp. Bottlers
Agenc\: /. M. Mathes Inc., New York
Product: SOFT DRINKS
Double-barrelled promotion in about 100 of the top U.S. markets begins May 2, and will probably last about five weeks. The campaign Avill
tie in with the company's Walt Disney tv show and will offer, at the option of the local bottler, a free historical comic book and a flintlock pistol for 50 cents and two bottle taps. Commercials will be live. Timebuying by the bottlers.
Diamond Match Div., Diamond National Corp.
Agency: Gardner Advertisitig, New York
Product: NEED HEET CHARCOAL BRIQUETS
To light the picnic fires. Need Heet is going on the sound waves for a four-week promotion at the end of May. A total ol SO markets will be used, with heavy use of minute spots indicated. Timebuying is supervised by media director Weymouth Svmmes.
General Foods Corp.
Agency: Young if Rubicam, New York
Product: CERTO AND SURE-JELL
Reaching for the housewife through radio, Certo and Sure-Jell begin to pick up the markets on their annual schedule this month. Already underway are campaigns in a few markets scheduled for April starting dates. More starts are set for this month, and through the summer, until aliout 100 markets have been covered. Campaign runs mostly in six-week flights. y\ll are minute announcements. Timebuyer is Polly Langbort.
General Motors Corp.
Agency: Carnpliell-Ewald Co., NexL> York
Product: GMAC AUTOMOBILE FINANCING
End of May start is set for the company's public service schedule.
(Cont'd, on p. 10)
U. S. RADIO
Mav 1960