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ThE
New YoRk PhiLhARivioNic
Possibly there is no program anywhere on the air about which the audience feels more deeply than this one. The Philharmonic, under Leonard Bernstein, has just completed its 30th consecutive year on CBS Radio. The 30th year in which listeners heard what many believe to be the world's greatest orchestra. A network radio program in the public interest . . .
ONly
ON CBS RAdio
time buys
(Cont'd from p. 12)
Scott Paper Co.
Agency: /. Walter Thompson Co., Nexo York
Product: CUT-RITE PAPER
Radio is definite again for the company's iuinual Fourth ol July promotion to the picnic crowd. Look lor a start about a week before the Fourth, which was the start last vcar when spot was bought in 35 markets in addition to schedules on two networks, rimcbuvcr is Marie Barbato.
Standard Brands Inc.
.\gency: Ti'd Hates I tic, Xeif York
Product: SIESTA INSTANT COFFEE
Mixing into the top 20 markets, a national coffee campaign starts this month for Siesta. It is set tentatively at nine weeks. Heavy frequencies will be used in the campaign to start the sinnmer schedule. Timebuyer is Conant Sawyer.
Sylvania Electric Products Inc.
Agency: Kiidfirr Agency Inc., \eu' York
Product: ELECTRIC PRODUCTS
Looking for sj>ots in a few selected markets on the W^est Coast, the (ompany has tentatively planned a test run for a summer campaign. Purpose of the test is to find out how tie-ins with local dealers will benefit lioin radio support. Timebuyer is Mai Murray.
Tea Council of the U.S.A. Inc.
Agency: Leo Burnett & Co., Chicago
Product: ICED TEA
Cool summer schedule to sell iced tea will run in 29 markets throughout the coimtry. Tentatively set to begin June 1, the campaign will last eight weeks over a 10-week period in each market. All spots will be heard seven days a week from 3:30
(Cont'd, on p. 16)
Attention
Station Managers
SAVE MONEY
With MAGNE-TRONICS' TAPED programs for AUTOMATIC BROADCASTING
C^fe-^^'
MAKE MONEY
with MAGNE-TRONICS' BACKGROUND MUSIC for FM multiplex stations
for complete defaili write:
MAGNE-TRONICS, INC.
Box P, 49 W. 45th St.. N. Y. 36, N. Y.
14
U. S. RADIO
May I960