U. S. Radio (Jan-Dec 1960)

Record Details:

Title:
U. S. Radio
Date:
Jan-Dec 1960
Publisher:
New York : Arnold Alpert Publications, Inc.
Volume:
U.S. Radio (Jan-Dec 1960)
Leaf #:
000336
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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f^l\l(JZ . . . Award Winning RADIO IN HOUSTON! in Outstanding Public Service in Award Winning News Coverage time buys N0.1 BUY . . . Lowest Cost per Thousand in Houston 24 HOUR MUSIC and NEWS *See Latest Surveys for Houston National Reps.: THE KATZ AGENCY, INC. . New York • Chicago •v • Detroit • Atlanta • St. Louis • San Francisco • Los Angeles ... • Dallas IN HOUSTON, CALL DAVE MORRIS JAckson 3-2581 (Cont'd, from p. 14) to 6:30 p.m. at frequencies of a mininuim of 100 spots a week in 12 markets, and 50 s]30ts a week in the other 17 markets. Minutes, 30's and 20's will be used. Total cost of the campaign is 1430.000. The commercials will revolve around the jingle "Why don't you have iced tea more often? Why don't yoii have iced tea tonight?" Texaco Inc. Agency: Cunningham ir Walsh Inc., Neil' York \ Product: GASOLINE AND OIL I Summer radio is a strong possibility for this oil company. Considerations are being given to a national campaign to run in about 100 markets. August date is being discussed. Timebuyer is Bill Santoni. Welch Crape Juice Co. Inc. Agency: Richard K. Manog Inc., Neiv York Product: WELCH ADE Pressing its grape drink sales, the (onijiany will use radio as an agent again starling in June. Off the sound waves for two years, the company is setting up a schedule in 75 top markets tentatively planned to last 13 weeks. Summer radio supplements the tv schedule. Timebuyer is media director Stanley Newman. Wise Potato Chips Agency: The Lynn Organization, Wilkes-Barre, Pa. Product: SNACKS These tasty tidbits for summer snacks will start their spring radio advertising with a six-week campaign beginning in raid-May in about 30 mid-Atlantic markets. Mostly minutes will be used, but 30's have been scheduled in markets where the frequency will be heavier. The company is a long-time user of radio, but this will be the heaviest quarter for the sound medium in some time. • • • 16 U. S. RADIO May I960